CUSTOMER ATTITUDE TOWARDS FAST-FOOD CHAIN RESTAURANT IN TIER TWO CITIES IN TAMILNADU
TABLE OF CONTENTS
CHAPTER NO. CONTENTS PAGE NO. I INTRODUCTION II ORGANIZATION PROFILE 2.1 Industry Profile III 3.1 Need for the study 3.2 Objectives of the study 3.3 Scope of the study 3.4 Research Design 3.5 Limitation of the study IV Literature Review V Research Methodology VI DATA ANALYSIS AND INTERPRETATION VII FINDINGS VIII SUGGESTIONS IX CONCLUSION ANNEXURE BIBLIOGRAPHY QUESTIONNAIRE
LIST OF TABLES
TABLE NO CONTENTS PAGE NO.
1 GENDER
2 AGE OF RESPONDENTS
3 OCCUPATION OF THE RESPONDENTS
4 RESPONDENTS VISITING TO FAST-FOOD CHAIN RESTAURANT
5 NO.OF PEOPLE VISITING FAST-FOOD …show more content…
A person who has a bad experience with a type of car might never be persuaded to purchase a kind of car again, no matter how attractive the price offer. Customers can generalize a negative attitude toward whole categories of goods and services or even groups and communities. People who eat organic foods might have negative attitude about non-organic foods. Similarly, someone who got sick from eating too much of ice cream as a child might have the attitude that all dairy is bad. Negative experiences will adversely affect the customer’s …show more content…
This study is a cross-sectional evaluation of random digit-dial telephone surveys to identify patterns of eating away from home and attitude toward it. Participants included 530. Attitude toward Fast-Food was measured using an 11-item, 4-dimensional scale: perceived convenience of Fast-Food (alfa = 0.56); Fast-Food is fun and social (alfa = 0.55); Fast-Food perceived as unhealthful (alfa = 0.45); and dislike toward cooking (alfa = 0.52). Frequency of fast-food intake was found to be significantly associated with age (odds ratios (OR) = 0.981, P = 0.001), gender (men greater women), and marital status of the participants (single greater married/partnered and divorced/separated/widowed). Additionally, frequency of fast-food intake was also found to be significantly associated with perceived convenience of Fast-Food (OR = 1.162, P lesser than 0.001) and dislike toward cooking (OR = 1.119, P lesser than 0.001) but not with perceived unhealthyness of Fast-Food (OR = 0.692, P = 0.207). These findings suggest public education regarding the unhealthyness of Fast-Food may not influence Fast-Food consumption. Interventions targeting the issue of convenience and quick or efficient preparation of nutritious alternatives to Fast-Food could be more
TABLE OF CONTENTS
CHAPTER NO. CONTENTS PAGE NO. I INTRODUCTION II ORGANIZATION PROFILE 2.1 Industry Profile III 3.1 Need for the study 3.2 Objectives of the study 3.3 Scope of the study 3.4 Research Design 3.5 Limitation of the study IV Literature Review V Research Methodology VI DATA ANALYSIS AND INTERPRETATION VII FINDINGS VIII SUGGESTIONS IX CONCLUSION ANNEXURE BIBLIOGRAPHY QUESTIONNAIRE
LIST OF TABLES
TABLE NO CONTENTS PAGE NO.
1 GENDER
2 AGE OF RESPONDENTS
3 OCCUPATION OF THE RESPONDENTS
4 RESPONDENTS VISITING TO FAST-FOOD CHAIN RESTAURANT
5 NO.OF PEOPLE VISITING FAST-FOOD …show more content…
A person who has a bad experience with a type of car might never be persuaded to purchase a kind of car again, no matter how attractive the price offer. Customers can generalize a negative attitude toward whole categories of goods and services or even groups and communities. People who eat organic foods might have negative attitude about non-organic foods. Similarly, someone who got sick from eating too much of ice cream as a child might have the attitude that all dairy is bad. Negative experiences will adversely affect the customer’s …show more content…
This study is a cross-sectional evaluation of random digit-dial telephone surveys to identify patterns of eating away from home and attitude toward it. Participants included 530. Attitude toward Fast-Food was measured using an 11-item, 4-dimensional scale: perceived convenience of Fast-Food (alfa = 0.56); Fast-Food is fun and social (alfa = 0.55); Fast-Food perceived as unhealthful (alfa = 0.45); and dislike toward cooking (alfa = 0.52). Frequency of fast-food intake was found to be significantly associated with age (odds ratios (OR) = 0.981, P = 0.001), gender (men greater women), and marital status of the participants (single greater married/partnered and divorced/separated/widowed). Additionally, frequency of fast-food intake was also found to be significantly associated with perceived convenience of Fast-Food (OR = 1.162, P lesser than 0.001) and dislike toward cooking (OR = 1.119, P lesser than 0.001) but not with perceived unhealthyness of Fast-Food (OR = 0.692, P = 0.207). These findings suggest public education regarding the unhealthyness of Fast-Food may not influence Fast-Food consumption. Interventions targeting the issue of convenience and quick or efficient preparation of nutritious alternatives to Fast-Food could be more