Related Studies
In the study entitled “The Starbucks Experience” of Paryani (2011) he discovered that high product quality, service reliability, and management of operations are key factors in coffee shops’ growth and sustainability. Analyzing “The Starbucks Experience” is a pedagogical approach to reinforcing the concepts of control and management of quality, service reliability, and efficient operations in action. The objective of this paper is to show how providing high-quality, reliable products and service at Starbucks have influenced its market share, productivity, and profitability. In turn, Starbucks has improved on these business measures by excelling in operations management. The approach taken was to research the early days at Starbucks to gain insight on what made Starbucks so successful and then to use observational research to assess the customer experience at a particular Starbucks store in a city in the state of Michigan, USA. Sitting in this Starbucks store in the city’s little downtown and observing its operations and customers contact offered the opportunity to observe customers waiting in line, the baristas serving the customers, examining the store’s layout, and listening to conversations that revealed what customers like and dislike about “The Starbucks Experience”. Recommendations are made to …show more content…
The study was undertaken with the objectives. First is to study the effect of demographic factors on the customer satisfaction toward the coffee shop third place. Second is to study the customer expectancy toward coffee shop business and lastly is to study the relationship among modes of service quality. The research analysis is based on qualified 286 questionnaires that were collect over the SSP Tower 3, Silom area, located in Bangkok. A statistical package from SPSS was used to analysis the data: i.e. percentage, frequency, average and
In the study entitled “The Starbucks Experience” of Paryani (2011) he discovered that high product quality, service reliability, and management of operations are key factors in coffee shops’ growth and sustainability. Analyzing “The Starbucks Experience” is a pedagogical approach to reinforcing the concepts of control and management of quality, service reliability, and efficient operations in action. The objective of this paper is to show how providing high-quality, reliable products and service at Starbucks have influenced its market share, productivity, and profitability. In turn, Starbucks has improved on these business measures by excelling in operations management. The approach taken was to research the early days at Starbucks to gain insight on what made Starbucks so successful and then to use observational research to assess the customer experience at a particular Starbucks store in a city in the state of Michigan, USA. Sitting in this Starbucks store in the city’s little downtown and observing its operations and customers contact offered the opportunity to observe customers waiting in line, the baristas serving the customers, examining the store’s layout, and listening to conversations that revealed what customers like and dislike about “The Starbucks Experience”. Recommendations are made to …show more content…
The study was undertaken with the objectives. First is to study the effect of demographic factors on the customer satisfaction toward the coffee shop third place. Second is to study the customer expectancy toward coffee shop business and lastly is to study the relationship among modes of service quality. The research analysis is based on qualified 286 questionnaires that were collect over the SSP Tower 3, Silom area, located in Bangkok. A statistical package from SPSS was used to analysis the data: i.e. percentage, frequency, average and