Background
Sephora broke the mold of the typical beauty counter in a department store and created a one of a kind unbiased beauty experience meant for women. They wanted women to come in an experiment with their products in a self-service setup in order to create a sensory experience that allows their clients to truly connect with their products and services. This inviting experience is what keeps their clients coming back time and time again.
Sephora is a unique beauty-retail store founded in France by Dominique Mandonnaud in 1969. Originally, before Sephora blossomed into the store we know now, it was only a single perfume shop, but later by 1979, Mandonnaud had expand his perfume store to several locations. In 1993, Mandonnaud worked …show more content…
They invest in their brand by communicating to their clients that they are the number one beauty store. Customers know they are getting luxury, quality, and specialized attention when shopping at Sephora thus fostering functional and emotional benefits. Sephora’s value is seen through allowing their clients to indulge in their products with a one of a kind interactive sensory experience. They have different promotions throughout the year and give away samples so that their clients are more inclined to try other products offered at the store. Their loyalty members gain rewards whenever they shop with Sephora and this creates a strong emotional benefit for their clients. Sephora is well-known for always catering their clients, creating an everlasting experience, and striving to always give the best service possible.
Objectives
Sephora’s objectives are to be able to create a new target market so that they can expand their clientele and their product lines, increase their celebrity endorsements to be able to amplify their clients, influence customer behaviors, and enhance brand image, and revamp their YouTube page by making it more user friendly and allow more interactions between Sephora and their customers. Sephora’s intends to be able to increase their brand and customer loyalty and give the clients a greater sense of worth through these objectives.
• Increase the number of males and products for men to be able to expand their reach and create a new market
Sephora broke the mold of the typical beauty counter in a department store and created a one of a kind unbiased beauty experience meant for women. They wanted women to come in an experiment with their products in a self-service setup in order to create a sensory experience that allows their clients to truly connect with their products and services. This inviting experience is what keeps their clients coming back time and time again.
Sephora is a unique beauty-retail store founded in France by Dominique Mandonnaud in 1969. Originally, before Sephora blossomed into the store we know now, it was only a single perfume shop, but later by 1979, Mandonnaud had expand his perfume store to several locations. In 1993, Mandonnaud worked …show more content…
They invest in their brand by communicating to their clients that they are the number one beauty store. Customers know they are getting luxury, quality, and specialized attention when shopping at Sephora thus fostering functional and emotional benefits. Sephora’s value is seen through allowing their clients to indulge in their products with a one of a kind interactive sensory experience. They have different promotions throughout the year and give away samples so that their clients are more inclined to try other products offered at the store. Their loyalty members gain rewards whenever they shop with Sephora and this creates a strong emotional benefit for their clients. Sephora is well-known for always catering their clients, creating an everlasting experience, and striving to always give the best service possible.
Objectives
Sephora’s objectives are to be able to create a new target market so that they can expand their clientele and their product lines, increase their celebrity endorsements to be able to amplify their clients, influence customer behaviors, and enhance brand image, and revamp their YouTube page by making it more user friendly and allow more interactions between Sephora and their customers. Sephora’s intends to be able to increase their brand and customer loyalty and give the clients a greater sense of worth through these objectives.
• Increase the number of males and products for men to be able to expand their reach and create a new market