Sephora Inside J. C. Penney's Case Study

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Publics are people with similar interests such as employees, readers of a newspaper, communities or consumers (source 4). One public, and stakeholder, that is extremely influential to a corporation are the employees. I interviewed ten Sephora Inside J.C.Penney’s employees, including management and non-management, on different issues that may arise while working for this company. There are various consequences that SIJCP could have on employees: hosting makeup brands that condone animal testing change in management unclear of the organization’s goals unclear position roles starting “Black Friday” on Thanksgiving day any type of discrimination towards employees and/or customers non-existent health care plan cancellation of raises technology advancements …show more content…
One employee said it does not affect them at all. Three employees said they developed ill feelings about the brand when they were informed of them choosing to test on animals. 10 out of the 10 employees stated it did not cause them to possess negative feelings about SIJCP for hosting the brands. For this question, SIJCP employees are a nonpublic. Although they may think poorly of some brands, it does not affect their opinion of Sephora Inside …show more content…
This entails being non-discriminatory to both employees and customers when it comes to gender, religion, race, sexual orientation, age, etc.” Every employee stated that SICP is an ethical place of work. They have not discriminated towards them or any other employees of their knowledge. However, one employee expressed, “I would describe JCP as an ethical place of work when it comes to the description listed above. As far as managerial friendship with employees, HR friendship with employees, forbidden relationships within the workplace, gossip, and managers not following the rules they preach others must follow, that's where the line between ethical and unethical becomes blurred for me. In those aspects, it's not an ethical place of work. But in the aspects listed in the question, I believe they are ethical.” This causes me to believe SIJCP workers are a latent public in regards to this issue. Although they feel Sephora is ethical, there may be some deeper issues that have not been discussed amongst the

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