Nordstrom Rack

Decent Essays
Nordstrom is a well-known department store in the United States founded by John W. Nordstrom and Carl F. Wallin in 1901 (“Nordstrom”, 2016; Perepu, 2013). The target market of Nordstrom is middle to upper class male and female with sensitive sense of current trends. The Nordstrom Rack targets middle class customers.
Nordstrom’s exceptional customer service is one of the most important aspects to help the company to be successful in the marketplace. Along with the excellent customer service, the attractive store display and comfortable store environment help the company build its competitive advantages. Many small department stores are following the similar layout and display. In order to meet customers’ needs and wants, Nordstrom provides wide variety and deep assortment products that allows customers to find what they want in the store.
Nordstrom committed to reduce 15% more energy use by 2020 (“Nordstrom Annual Report”, 2015). The company will also continue its effort on recycling and reusing resources. Nordstrom will save approximately 2 million pounds of paper in 2016 (“Nordstrom Annual Report”, 2015).
Diagnosis
Opportunity Global markets provide Nordstrom some new opportunities to
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Nordstrom is planning to open more store in Canada in 2016 and 2017 (Bailey, 2015). After opening the Canada store, the total net sales increased 7.5% than in 2014 (“Nordstrom Annual Report”, 2015). Global market is a great opportunity to increase the brand recognition and sale, especially in China. China is a big market of consuming fashion products. However, the size and the environment of the department stores in China are not perfect. Some department stores only carry local brands, so if customers want to buy Forever 21, they need to go to another mall. If Nordstrom can open a store in China or another country, it is a new concept for

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