For Nordstrom decision making starts directly on the selling floor. Nordstrom’s key strategy is addressing the need of their customers to the highest standers. A big part of this, is providing the sales staff with the right merchandise. In order for salespeople to be effective, Nordstrom is constantly providing relevant and desirable fashion for the consumer. (Giannopoulos, 2013) Uniqueness is key when providing people with cloths they want to wear. Clothing that makes them feel confident, appropriate is the main concern. Most if not all of Nordstrom stores are filled with styles customers are seeking for their everyday lives. The key is creating the right balance and ensuring best results. Nordstrom believes it all comes down
