Section 1 - Environmental Scan
Making your brand synonymous with a catch-all phrase that's too often simply thrown around in retail doesn't happen overnight. In fact, it's taken the upscale fashion retailer 115 years of complete dedication to creating the finest shopping experience to build such a reputation.
Their real success lies in how the business works together to better serve customers, attract and retain customers, now and in the future. This is why they have an advantage over their major competitors which include Macy's, Bloomingdales, Neiman Marcus and Saks Fifth Avenue as they carry similar if not the same merchandise. Nordstrom has created a large advantage point for themselves through their online stores and outlets as they are …show more content…
By doing this, they are showing others how they give back to nonprofits and how if you shop with them what you will help work towards.
They launched Nordstrom Cares which assists many nonprofit organizations financially but as well as with their own employee's time. It is required that once a year, their employees roll up their sleeves and get their hands dirty for Day of Caring. Their pillars are taking care of their community and respecting the environment. From offering scholarships, to growing their giving back brand, they constantly give back to communities in more ways than one.
The Nordstrom Way is focusing solely and exclusively on doing whatever it takes to create a satisfied customer. The company has a culture which lauds exceptional acts of customer service and stresses employees are free to use their initiative at all times and in all situations - to act as if they were entrepreneurs in business for themselves. But equally important, the company then delivers on that basic premise by supporting it's employees in the decisions they …show more content…
In order of importance it goes; Customers, Sales and Support, Department Managers, Store and Other Managers, the Board of Directions at the bottom. They constantly focus on promoting within the company, all of their managers have started on the sales floor.
Their goal is to create a memorable shopping experience. They focus on the sphere of influence , convenience, customer comfort and the variety of foods and services. Men and women are not only invited to buy the merchandise but to also relax and linger.
Their latest concept in-stores are to no longer have you stand in a line to purchase your items. Sales associates across the floor now carry i-Pads where you are able to checkout instantly if there is a queue elsewhere.
Nordstrom puts a lot of trust into the employees hands, telling them to just do the right thing. Sales associates no longer have to continually reporting to a manager, they are allow free reign a little more. It's always about teaching the staff to do the right thing and then allowing them to do so. They prove to have a service culture. The employees are trained to serve the customer well, and cross-training is the norm. Employees are empowered to resolve
Making your brand synonymous with a catch-all phrase that's too often simply thrown around in retail doesn't happen overnight. In fact, it's taken the upscale fashion retailer 115 years of complete dedication to creating the finest shopping experience to build such a reputation.
Their real success lies in how the business works together to better serve customers, attract and retain customers, now and in the future. This is why they have an advantage over their major competitors which include Macy's, Bloomingdales, Neiman Marcus and Saks Fifth Avenue as they carry similar if not the same merchandise. Nordstrom has created a large advantage point for themselves through their online stores and outlets as they are …show more content…
By doing this, they are showing others how they give back to nonprofits and how if you shop with them what you will help work towards.
They launched Nordstrom Cares which assists many nonprofit organizations financially but as well as with their own employee's time. It is required that once a year, their employees roll up their sleeves and get their hands dirty for Day of Caring. Their pillars are taking care of their community and respecting the environment. From offering scholarships, to growing their giving back brand, they constantly give back to communities in more ways than one.
The Nordstrom Way is focusing solely and exclusively on doing whatever it takes to create a satisfied customer. The company has a culture which lauds exceptional acts of customer service and stresses employees are free to use their initiative at all times and in all situations - to act as if they were entrepreneurs in business for themselves. But equally important, the company then delivers on that basic premise by supporting it's employees in the decisions they …show more content…
In order of importance it goes; Customers, Sales and Support, Department Managers, Store and Other Managers, the Board of Directions at the bottom. They constantly focus on promoting within the company, all of their managers have started on the sales floor.
Their goal is to create a memorable shopping experience. They focus on the sphere of influence , convenience, customer comfort and the variety of foods and services. Men and women are not only invited to buy the merchandise but to also relax and linger.
Their latest concept in-stores are to no longer have you stand in a line to purchase your items. Sales associates across the floor now carry i-Pads where you are able to checkout instantly if there is a queue elsewhere.
Nordstrom puts a lot of trust into the employees hands, telling them to just do the right thing. Sales associates no longer have to continually reporting to a manager, they are allow free reign a little more. It's always about teaching the staff to do the right thing and then allowing them to do so. They prove to have a service culture. The employees are trained to serve the customer well, and cross-training is the norm. Employees are empowered to resolve