Ross Dress For Less Mission Statement

Improved Essays
“Dress For Less,” a store to find brand-name fashion at the lowest possible cost! Ross Store Inc. offers that and much more from apparel fashion to every day in home essentials, as the company stated in the annual report, “THERE’S ALWAYS A BARGAIN IN STORE.” For over 30 years in the industry recently consider the fastest growing retailer in the industry the company has focus on bringing fashion with discounts of 20% to 60% off store departments. Lets experience the marvelous world Ross Store Inc. has to offer.
Ross Stores Inc, operates two brands of off-prices retail apparel and home fashion stores: Ross Dress for Less and dd's DISCOUNTS. Ross Store Inc. offers a diverse merchandise mix including 8% children, 13% shoes, 13% men's, 13% accessories, lingerie, fine Jewelry, fragrances, 25% home accents bed and bath, and lastly 28% ladies. Offering discounts such as 20%-60% in Ross dress for less and in dd's DISCOUNTS discounts range from 20%-70% off department stores. With discounts in that magnitude, Ross has managed to continue to grow dramatically throughout the US each year expanding to new states and new markets. As stated in the Annual report by Ross Store Inc. their mission is the following:
“Offer competitive values, to target customers by focusing on key strategic objectives, maintain an appropriate level of recognizable brands, labels, and fashions at strong discounts
…show more content…
For example, all businesses have to experience competition constantly trying to come up with new ideas in the market and although Ross Store Inc. is currently the leading off-price retail apparel retailer, still the company stated in the Annual Report “competitive pressures in the apparel and home-related merchandise retailing industry in high,” many competitive retailers such as TJ maxx and kohl's are constantly coming up with new

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