The beauty and fashion industry are very well known for projecting beauty in the most unrealistic ways. This is the case of most beauty companies, many of them use the media to project a false sense of beauty in order to sell their products. The famous retail brand of lingerie and beauty products "Victoria's Secret" can be considered one of them when it comes to portraying beauty in a very specific way. The company is known for having very famous models representing the brand, who all promote the same body type: very tall and skinny bodies. On the other hand, some brands have decided to fight against this stereotypical vision of beauty, such as the personal care brand Dove. The beauty company has taken a different approach when it comes
to …show more content…
It is quite obvious to say that when it comes to advertising, Victoria's Secret and Dove use very different approaches, which has caused a controversial issue on how beauty should be portrayed in the media. As said before, Victoria's secret models project a very unrealistic image of beauty. The models have extremely similar bodies, for which they are kept on very strict diet
Merunka 2 and physical training to maintain. In addition, all of the advertisements are retouched and photo shopped in order to obtain the look wanted. However, we can notice that this portrayal of beauty doesn't stop the company from being the most successful lingerie brand in the country, "with sales of approximately $870 million according" to Marie Smith (1). The companies marketing technique consists in sexualizing their brand which is why these models look a certain way and are touched up in order obtain unrealistic ideals, some sort of fantasy that every girl would like to be. In fact Smith tells us in her article "As deplorable as promoting a stereotyped image may …show more content…
Dove also claims that these photos are not retouched or digitally altered. (148)." Through this ad, the brand tries to show a more realistic and natural sense of beauty, targeting a different audience than Victoria's secret.
The major issue that can be noticed through these two different approaches is that consumers compare themselves to what they see in the media, and more particularly teenage girls to what they see in beauty ads. Teenagers of today's generation are very concerned by their body image and refer to what they see in the media. The fact that brands such as Victoria's secret project a sense of beauty completely unrealistic has developed major health issues in the younger generation. According to Marjorie Hogan, "young girls in elementary and middle school who read fashion magazines were dissatisfied with their bodies and had more eating-disorder
Merunka 3 symptoms; their own bodies suffered in comparison to the models in magazines (20)." It is obvious that in order to reach the appearance of a Victoria secret model, a very strict lifestyle
to …show more content…
It is quite obvious to say that when it comes to advertising, Victoria's Secret and Dove use very different approaches, which has caused a controversial issue on how beauty should be portrayed in the media. As said before, Victoria's secret models project a very unrealistic image of beauty. The models have extremely similar bodies, for which they are kept on very strict diet
Merunka 2 and physical training to maintain. In addition, all of the advertisements are retouched and photo shopped in order to obtain the look wanted. However, we can notice that this portrayal of beauty doesn't stop the company from being the most successful lingerie brand in the country, "with sales of approximately $870 million according" to Marie Smith (1). The companies marketing technique consists in sexualizing their brand which is why these models look a certain way and are touched up in order obtain unrealistic ideals, some sort of fantasy that every girl would like to be. In fact Smith tells us in her article "As deplorable as promoting a stereotyped image may …show more content…
Dove also claims that these photos are not retouched or digitally altered. (148)." Through this ad, the brand tries to show a more realistic and natural sense of beauty, targeting a different audience than Victoria's secret.
The major issue that can be noticed through these two different approaches is that consumers compare themselves to what they see in the media, and more particularly teenage girls to what they see in beauty ads. Teenagers of today's generation are very concerned by their body image and refer to what they see in the media. The fact that brands such as Victoria's secret project a sense of beauty completely unrealistic has developed major health issues in the younger generation. According to Marjorie Hogan, "young girls in elementary and middle school who read fashion magazines were dissatisfied with their bodies and had more eating-disorder
Merunka 3 symptoms; their own bodies suffered in comparison to the models in magazines (20)." It is obvious that in order to reach the appearance of a Victoria secret model, a very strict lifestyle