Victoria Secret Beauty

Improved Essays
The beauty and fashion industry are very well known for projecting beauty in the most unrealistic ways. This is the case of most beauty companies, many of them use the media to project a false sense of beauty in order to sell their products. The famous retail brand of lingerie and beauty products "Victoria's Secret" can be considered one of them when it comes to portraying beauty in a very specific way. The company is known for having very famous models representing the brand, who all promote the same body type: very tall and skinny bodies. On the other hand, some brands have decided to fight against this stereotypical vision of beauty, such as the personal care brand Dove. The beauty company has taken a different approach when it comes
to
…show more content…
It is quite obvious to say that when it comes to advertising, Victoria's Secret and Dove use very different approaches, which has caused a controversial issue on how beauty should be portrayed in the media. As said before, Victoria's secret models project a very unrealistic image of beauty. The models have extremely similar bodies, for which they are kept on very strict diet
Merunka 2 and physical training to maintain. In addition, all of the advertisements are retouched and photo shopped in order to obtain the look wanted. However, we can notice that this portrayal of beauty doesn't stop the company from being the most successful lingerie brand in the country, "with sales of approximately $870 million according" to Marie Smith (1). The companies marketing technique consists in sexualizing their brand which is why these models look a certain way and are touched up in order obtain unrealistic ideals, some sort of fantasy that every girl would like to be. In fact Smith tells us in her article "As deplorable as promoting a stereotyped image may
…show more content…
Dove also claims that these photos are not retouched or digitally altered. (148)." Through this ad, the brand tries to show a more realistic and natural sense of beauty, targeting a different audience than Victoria's secret.
The major issue that can be noticed through these two different approaches is that consumers compare themselves to what they see in the media, and more particularly teenage girls to what they see in beauty ads. Teenagers of today's generation are very concerned by their body image and refer to what they see in the media. The fact that brands such as Victoria's secret project a sense of beauty completely unrealistic has developed major health issues in the younger generation. According to Marjorie Hogan, "young girls in elementary and middle school who read fashion magazines were dissatisfied with their bodies and had more eating-disorder
Merunka 3 symptoms; their own bodies suffered in comparison to the models in magazines (20)." It is obvious that in order to reach the appearance of a Victoria secret model, a very strict lifestyle

Related Documents

  • Great Essays

    The models in the advertisements are almost always wearing less than underwear. The company with the worst portrayal of women is Dolce and Gabbana. Dolce and Gabbana suffer from major signs of sexism and over sexualisation. Dolce and Gabbana’s perfume ads have featured in their advertisements almost nude models more than once. The message that this is sending is that it is acceptable for women to be so overly sexualized in public advertisements that are shown all over the world.…

    • 1858 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    With all of these advertisements out there it has become even harder now for people to not pass superficial judgment based on our societal standard concepts of beauty. These beauty ideals are extremely harmful to young girls and women of all ages because they promote unrealistic physical…

    • 788 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    Being beautiful is simply just having confidence within you. Media plays a big role in portraying what “beauty” looks like. Victoria’s Secret is often criticized for representing only one body type, which promotes unrealistic expectations for women. A recent Victoria’s Secret ad campaign portraying thin models with the headline, “the perfect body” offended a lot of people (Lutz…

    • 1741 Words
    • 7 Pages
    Great Essays
  • Improved Essays

    This shows that more girls are more vulnerable and pressured into being the ideal beauty because of photoshopping and magazines. Studies have shown that girls become major consumers of cosmetic products in an attempt to reach the unrealistic ideal beauty standard. In a study conducted by Martin, Peter’s, Opree, Buijzen, Van Reijmersdal, and Valkenburg, found that adolescent girls place higher importance on appearance than adult women do, and that popular media promotes the use of consumer products for achieving the ideal body shape. This proves that stores are forcing these thoughts into our minds without even thinking about what it actually does to women and…

    • 953 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    One of the researches indicates that the 5% of women are neutrally born like the models (Kilbourne, 1979). Even though teenagers have a normal body, but they tend to spend too much of money and time to change the body is part of the psychosis. There are some students who develop complex about their appearance, which causes stress. In countries, there are some students that are in high school and middle schools are using their vacation to undergo plastic surgery. Other psychological effects that advertising can give to teenagers are the false understanding a sexual shame.…

    • 1217 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    In a recent study done it “found that young women, especially 25-34 year olds (86 percent) are most likely to pursue help to change a body part“ (SWNS News). 86% is too high of a number of women getting plastic surgery for cosmetic reasons. This is negatively impacting women in our society. We are teaching women that they shouldn’t be confident in their own skin and should alter it as they please. In the same study they found that there was an “increased focus on cosmetic procedures, it may also be related to the ongoing pop culture obsession with body image present in today’s culture” (SWNS News).…

    • 1020 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Within the beauty industry, you hear about companies such as Victoria’s Secret starting campaigns such as “Perfect Body” with girls who seem to be at an unhealthy weight range. The Victoria’s secret campaign is a great example of unethical marketing due to the message they are sending out to their younger audience. Thousands of people ended up arguing with the company to have them remove their ad and apologize, but they changed the campaign to “A perfect body for everybody” (Stampler, 2014). The marketing for the perfect body campaign was unethical on Victoria’s Secrets part due to its nature of suggesting that in order to be “perfect” you need to have tons of makeup and be super skinny. In reality, the beauty industry within modeling can really impact a person’s self-esteem and…

    • 1161 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    This constant shifting in expectations for women have created many fitness challenges that are harming. For example, a trending challenge is the “A4 challenge”, which is basically someone holding up a letter size piece of paper (8.5”x 11”) vertically and if it hides your waistline, you are considered paper thin (Meyers). This is just one of the many examples of how social media has taken a toll on women. Medical professor, Zhang Darong, at Peking University said it best “"Society 's pursuit of a certain body type or facial feature style is harming the youth a lot." Seeing how heavily America’s fashion industry influences other parts of the world should only make us want stricter and healthier…

    • 759 Words
    • 4 Pages
    Improved Essays
  • Great Essays

    An Analysis of Maybelline’s Celebrity Holiday Advertisement Cosmetics seem to be a rite of passage for girls transitioning to teenagers. They are inspired by the beautifully enhanced models in magazines and the filtered celebrities they follow on social media. But while the famous are beautiful perfect, the average person isn’t. From Natalie Portman to Tyra Banks, cosmetics companies employ fresh, famous faces to promote and advertise their product. They prey on the innocence and the income of the young through these celebrities who have an influence over consumers and what they buy.…

    • 1988 Words
    • 8 Pages
    Great Essays
  • Improved Essays

    Story). Some of the most famous models and actresses in the world have followed in suit after Paris Hilton, including Heidi Klum, Kate Upton, Jenny McCarthy, and Kim Kardashian. By using these women for purely their bodies, rarely even allowing them a single line in commercials, Carl’s Jr. takes away these women’s individuality and humanity, thoroughly objectifying them; “This is detrimental to society because the media is creating social stereotypes for both men and women that can result in unhealthy social and physical habits” (Barber). We as individuals have a deep desire to fit in and feel wanted. Media like this blatantly shows women how to be wanted, which is to be mindless and flawless, apparently.…

    • 1400 Words
    • 6 Pages
    Improved Essays