Nordstrom Vs Target Comparison

Retail positioning involves making a distinct set of choices for a company that affect the markets that they enter and the consumers who shop in their stores. Deciding where the company should be positioned in the market sets the foundation for making consistent decision about product assortments, services, prices, advertising, store decor, and much more. The combination of all the choices involved in retail positioning can assist in distinguishing one retailer from its many competitors. Nordstrom and Target are two very well-known and established retailers. However, consumers shop at these two store for very different reasons and for very different products. The differentiation of Nordstrom from Target begins with each stores retailer type classification. Nordstrom is a department store, that carries several different product lines ranging from clothing to home decor, and each product line is operated as a separate entity or department. Whereas, Target is a classified as a discount store retailer because it typically offers standard merchandise sold at lower prices with lower …show more content…
Its goal is to make the shopping experience as enjoyable for the customer as possible. By offering policies that most companies do not, like accepting returns without receipts, Nordstrom hopes to attract consumers by being transparent. The upscale design is intended to drive customers to its stores over competitors, which may be cluttered and less appealing. Nordstrom also offers services within its retail locations, such as cafes. Having cafes inside the store make it a one stop shop. Overall, the intention of the retail positioning of Nordstrom is to take care of the customer. Nordstrom makes positioning decisions to better serve its consumers, which in turn creates customer value and brand loyalty. Therefore, Nordstrom’s unique retail positioning strategies create a distinct competitive