Rhetorical Analysis Of The Commercial # Likeagirl-Unstoppable, Always

Girls are unstoppable, but not all girls are aware of that. From the commercial #likeagirl - Unstoppable, Always, states that a “girl 's confidence plummets” during puberty. This will make her “more likely to accept limitations” imposed on her by society. Their theory is girl’s begin to think they can’t do all the activities they want to do; they begin to quit doing the activities they love. But Always, a well-known feminine hygiene company, has begun to make commercials directed towards young women that shows them they can do anything. In their commercial “#likeagirl - Unstoppable”, Always uses a mix of emotional appeal and rationale throughout the video to convey the message to the audience that girls are unstoppable. Always, clearly, is directing this commercial towards younger women of all races and cultures because all biologically born women will begin puberty soon or have started puberty. This would be the age range from eleven to twenty years old in women. It is obvious Always’ targeted audience is younger women because not only does Always state in the commercial, “During puberty a girl’s confidence plummets, making her more likely to accept limitations” before expressing “Always wants to change that” but Always is a company who makes products specifically for biological women. Always …show more content…
It is written in the commercial that “Seventy-two percent of girls feels like society limits them”, as well as “A girl 's confidence plummets during puberty making her more likely to accept society 's limitations.” These words are not spoken but typed out on the screen of the commercial so the viewer has to read the statistic. Using this tactic, Always makes these statistics stand out from the rest of the commercial. Not speaking these words makes them come across as more powerful to the viewer. By reading the statistic the view is forced to acknowledge the information as opposed to tuning it