An attractive, skinny, blonde teenager slowly throws her entire life for her new “friend”--heroin. On February 3, 2016 during Super Bowl 50 NCADA(National Council on Alcoholism and Drug Abuse) aired a one minute ad on heroin. The ad was titled “All American Girl.” The previous year, NCADA aired an ad titled “That’s How,” depicting a teenager overdosing in his bedroom only to have his mom discover him a short time later. The 2015 ad created some backlash from critics--saying that the ad was too harsh. Despite the critiques, NCADA created another jarring ad for viewers. “All American Girl” ad depicts a local teenager’s life deteriorating, NCADA appeals to its audience(teenagers and their families) by using various rhetorical appeals; the ad serves
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Seconds later it fades to orange letters and the viewer sees a young blonde woman lighting heroin. Then the shot is moved to a high school track and football field where cheerleaders are practicing. Her uniform sparkles with “Lafayette” written on it. She appears to look like all the other cheerleaders because her hair and makeup look nearly identical. In the background, the cheerleaders are chanting out: “Gimme an H. Gimme an R, O, I, N. What’s that spell!? Heroin!” After the R is recited the All American Girl stops, and drops her one pom that follows the other as she slowly walks away. As she walks off of the track, her cheer mates watch as she leaves with confused looks on their …show more content…
Louis). It was aired in the St. Louis area, where the NCADA helps hundreds of schools, families, and 77,000 teens each year. In fact, the year the “All American Girl” was filmed, the NCADA reported that they helped about 979 people that reached out to them via “Ask a Counselor” helpline requests (telephone and online) that they provide(NCADA). The purpose of this ad was to essentially wake America up. Specifically those residing in St. Louis, aimed at young adults and their families. The Missouri Institute of Mental Health reported that drug induced deaths are increasing each year. Alarming statistics like this are allow for eye-opening advertisements like “All American Girl.” Heroin is an active killer, and drug use should be destigmatized. The ad was extremely confrontational, which was the purpose--drug abuse is a unforgiving disease that
Seconds later it fades to orange letters and the viewer sees a young blonde woman lighting heroin. Then the shot is moved to a high school track and football field where cheerleaders are practicing. Her uniform sparkles with “Lafayette” written on it. She appears to look like all the other cheerleaders because her hair and makeup look nearly identical. In the background, the cheerleaders are chanting out: “Gimme an H. Gimme an R, O, I, N. What’s that spell!? Heroin!” After the R is recited the All American Girl stops, and drops her one pom that follows the other as she slowly walks away. As she walks off of the track, her cheer mates watch as she leaves with confused looks on their …show more content…
Louis). It was aired in the St. Louis area, where the NCADA helps hundreds of schools, families, and 77,000 teens each year. In fact, the year the “All American Girl” was filmed, the NCADA reported that they helped about 979 people that reached out to them via “Ask a Counselor” helpline requests (telephone and online) that they provide(NCADA). The purpose of this ad was to essentially wake America up. Specifically those residing in St. Louis, aimed at young adults and their families. The Missouri Institute of Mental Health reported that drug induced deaths are increasing each year. Alarming statistics like this are allow for eye-opening advertisements like “All American Girl.” Heroin is an active killer, and drug use should be destigmatized. The ad was extremely confrontational, which was the purpose--drug abuse is a unforgiving disease that