Always, a corporate company that sells feminine hygiene products wants to change the stereotype that's out there for girls and “rewrite the rules” which is their main tagline, by sending the message out that it is a positive thing to do things like a girl. Lauren Greenfield is partnered with Always and created the YouTube video that has gone viral and started the #Like A Girl on twitter. Rewrite the rules on the way that pads are made by using flex foam formula.
2. What was the objective of the campaign? (What did the company hope to achieve?)
Always decided to make a campaign to empower girl by encouraging them to be proud of being a girl and do things like a girl. The campaign also works towards boosting girl’s self-esteem. Allowing for the phrase “like a girl” not to have a negative impact due to the stereotypes out there that girls are weak and submissive. Always wants girls to understand that they are powerful, and strong individuals. …show more content…
3. How is the current outreach strategy getting people involved and engaged in the brand?
Involvement is seen through their hashtag #LlkeAGirl that has been doing very well across twitter and their Youtube video that has made awareness to the campaign. There are provided cover photos with saying such as: “I’m proof that its awesome to do things #like a girl”. Encouraging girls to use as their cover photo on Facebook. There is also a YouTube video that shows woman that are very successful in their careers beyond the accepted beliefs proving that rewriting the rules is possible and being a girl doesn't mean being submissive.
Critical Observations
1. How active is the company on social media? How consistent are the posts? How often does the company
2. What was the objective of the campaign? (What did the company hope to achieve?)
Always decided to make a campaign to empower girl by encouraging them to be proud of being a girl and do things like a girl. The campaign also works towards boosting girl’s self-esteem. Allowing for the phrase “like a girl” not to have a negative impact due to the stereotypes out there that girls are weak and submissive. Always wants girls to understand that they are powerful, and strong individuals. …show more content…
3. How is the current outreach strategy getting people involved and engaged in the brand?
Involvement is seen through their hashtag #LlkeAGirl that has been doing very well across twitter and their Youtube video that has made awareness to the campaign. There are provided cover photos with saying such as: “I’m proof that its awesome to do things #like a girl”. Encouraging girls to use as their cover photo on Facebook. There is also a YouTube video that shows woman that are very successful in their careers beyond the accepted beliefs proving that rewriting the rules is possible and being a girl doesn't mean being submissive.
Critical Observations
1. How active is the company on social media? How consistent are the posts? How often does the company