Why Can’t Run Like a Girl Also Mean Win the Race?
Gender categorizes humans and provides structure, however it allows for a perception of difference, allowing for the by-products of discrimination and oppression. In “Night to his Day”: The Social Construction of Gender”, Judith Lorber points out, “from society's point of view, however, one gender is usually the touch¬ stone, the normal, the dominant, and the other is different, deviant, and subordi¬nate, In Western society, "man" is A, "woman" is Not-A.” (Lorber, 1994) Accordingly, the construct of gender allows for structural inequality, as women are attributed an unequal status. As the devalued gender, women have less prestige, economic rewards, and power. Lorber summarizes, “ I contend, …show more content…
Martin concludes that we need to become more aware of how gendered norms are created and perpetuated. “Waking up such metaphors, by becoming aware of when we are projecting cultural imagery onto what we study, will improve our ability to investigate and understand nature. Waking up such metaphors, by becoming aware of their implications, will rob them of their power to naturalize our social conventions about gender”. (Martin, 1991) Always, a feminine product company has started a campaign to combat the negative influences that advertising has on girls and women’s self image. Their #LikeAGirl campaign is striving to turn the phrase from an insult to an empowering message. Studies show that during puberty, girl’s self-confidence diminished, and the #LikeAGirl campaign aims to address that fact and to project positive images, of what being a girl means.
Gender categorizes humans and provides structure, however it allows for a perception of difference, allowing for the by-products of discrimination and oppression. In “Night to his Day”: The Social Construction of Gender”, Judith Lorber points out, “from society's point of view, however, one gender is usually the touch¬ stone, the normal, the dominant, and the other is different, deviant, and subordi¬nate, In Western society, "man" is A, "woman" is Not-A.” (Lorber, 1994) Accordingly, the construct of gender allows for structural inequality, as women are attributed an unequal status. As the devalued gender, women have less prestige, economic rewards, and power. Lorber summarizes, “ I contend, …show more content…
Martin concludes that we need to become more aware of how gendered norms are created and perpetuated. “Waking up such metaphors, by becoming aware of when we are projecting cultural imagery onto what we study, will improve our ability to investigate and understand nature. Waking up such metaphors, by becoming aware of their implications, will rob them of their power to naturalize our social conventions about gender”. (Martin, 1991) Always, a feminine product company has started a campaign to combat the negative influences that advertising has on girls and women’s self image. Their #LikeAGirl campaign is striving to turn the phrase from an insult to an empowering message. Studies show that during puberty, girl’s self-confidence diminished, and the #LikeAGirl campaign aims to address that fact and to project positive images, of what being a girl means.