Analysis Of The Superbowl Commercial

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For my commercial analysis, I chose a very popular Always ad that aired during the 2015 Superbowl. In brief, the ad is assessing the concept of puberty on girls. The video demonstrates a variety of girls-and a few boys- with different age ranges being told to perform certain actions that reveal their definition or idea of doing something “like a girl”. To start off, this commercial is supportive of women and women 's rights. It also promotes both confidence and self-esteem. After watching the entire commercial it becomes very evident that this commercial is arguing how the way society views and projects females affect women and their concept of themselves. By making this argument in the form of a video, not only does it become exposed to …show more content…
Although both genders are the target audience, this video is more directed to the female audience because they constantly repeat the phrase “like a girl”. The commercial includes several races in this video and I think it does it to prove that this problem or perception of “like a girl” is not limited to only a certain type of people or race. Also, as mentioned before, the contribution of both males and females in this video that not only kills the stereotype, but also promotes women confidence clearly demonstrates that this perception of “female strength” is not limited to only one gender. Furthermore, the commercial uses ethos by including children, which creates a stronger connection with the audience because children are perceived as innocent, trustworthy, and honest. By using children-more specifically young girls- the anticipated outcome of the video will be more effective and successful because some common ground between the commercial and the audience is that there is a great chance that someone in the audience has experienced the same, whether it was themselves or their children. Other important factors that strengthen the connection with the audience is the way the commercial is shot. They show the cameras which provide the audience with a “behind the screens” feel. They also use ordinary people instead of actors. Both of these create the sense that the video and participants are part of an honest

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