Branding Strategy
Girlish Energy’s strategies designed to attract women and reinforce our brand association with energy the nature and safe way to gain more market shares. Zest water safe and natural without the worries of allergic reactions. For women concerned about lack of energy, Girlish Energy is the one brand of natural energy that is safe for everyone unlike our competitor.
Pricing Strategy Our price strategy is the high-end approach. The value to the customer knowing they are consuming something safe into their bodies. A sixteen-ounce would cost the customer $3.49. Zest Water’s customers are not price sensitive. A small increase in price acceptable, which will gain us extra profit margin. Entering in the market, we will provide …show more content…
Healthy Mama claims to have safe product to gain the trust of the target market. Their strength would be all the partnership they have with different organizations. Their weakness would be their energy drink not label it contains milk, which some people are allergic to milk.
Differentiation Strategy Girlish Energy has a transparent differentiation strategy as an all-natural product. Everything Girlish Energy does specifically to offer a product, which is safe. We will stand out by providing customers with a safe product for everyone.
Leader or Follower Although Healthy Mama Brand was the first to have an energy drink for women, Girlish Energy’s intention is to be a leader. As a leader, we plan to hold majority of the market shares. Our goal for Girlish Energy and Zest Water is to assemble and sell premium energy water that will keep women healthy and active from all new stages of life.
Macro-Environmental …show more content…
The first tool will be Inkybee, which Inkybee claims to assist us by connecting to different bloggers (King,2014). The bloggers’ traffic will increase Girlish Energy brand awareness by the bloggers sharing our content and benefits with their followers. In addition to Inkybee, Tagboard is a hashtag management company. We register our hashtag with Tagboard, which will connect with all social media websites. Anytime anyone uses our hashtag, then our logo along with our tagline will appear. According to Social Media Examiner’s website, this will allows us to manage in one location from all social media what people are reporting on our brand
Girlish Energy’s strategies designed to attract women and reinforce our brand association with energy the nature and safe way to gain more market shares. Zest water safe and natural without the worries of allergic reactions. For women concerned about lack of energy, Girlish Energy is the one brand of natural energy that is safe for everyone unlike our competitor.
Pricing Strategy Our price strategy is the high-end approach. The value to the customer knowing they are consuming something safe into their bodies. A sixteen-ounce would cost the customer $3.49. Zest Water’s customers are not price sensitive. A small increase in price acceptable, which will gain us extra profit margin. Entering in the market, we will provide …show more content…
Healthy Mama claims to have safe product to gain the trust of the target market. Their strength would be all the partnership they have with different organizations. Their weakness would be their energy drink not label it contains milk, which some people are allergic to milk.
Differentiation Strategy Girlish Energy has a transparent differentiation strategy as an all-natural product. Everything Girlish Energy does specifically to offer a product, which is safe. We will stand out by providing customers with a safe product for everyone.
Leader or Follower Although Healthy Mama Brand was the first to have an energy drink for women, Girlish Energy’s intention is to be a leader. As a leader, we plan to hold majority of the market shares. Our goal for Girlish Energy and Zest Water is to assemble and sell premium energy water that will keep women healthy and active from all new stages of life.
Macro-Environmental …show more content…
The first tool will be Inkybee, which Inkybee claims to assist us by connecting to different bloggers (King,2014). The bloggers’ traffic will increase Girlish Energy brand awareness by the bloggers sharing our content and benefits with their followers. In addition to Inkybee, Tagboard is a hashtag management company. We register our hashtag with Tagboard, which will connect with all social media websites. Anytime anyone uses our hashtag, then our logo along with our tagline will appear. According to Social Media Examiner’s website, this will allows us to manage in one location from all social media what people are reporting on our brand