You Throw Like A Girl Rhetorical Analysis

The #LikeAGirl commercial begins with a teenage girl walking up to a camera with a clapperboard closing. The setting is a blue background that the author may have used to add a more calming effect. The commercial also begins with no background music, which may have been done to add a more serious tone. Then, a rhetorical question is presented to the audience watching, “What does it mean to do something like a girl?” they then proceed to answer. This ad concentrates on one of the things that every single person, regardless of gender, has heard at some point in their lives: “You throw like a girl!” In the Always ad campaign, they use strong emotional appeal to empower girls and to eliminate the phrase as a negative one, instead, they demonstrate …show more content…
When the producer directs the teenagers to “run like a girl,” they shriek and do the action with no energy put into it, while slow music plays in the background. This is pathos because it gets the audience to think critically about how society deeply impacts these girls and their self worth. When the younger girls are asked to do the same thing they put much more effort into it, understanding that “like a girl” means being capable of what everyone else can do. Pathos is used again when the director asks, “When does ‘like a girl’ become an insult?” This is directly pointed towards the audience, which plays with their emotions and makes them realize how hurtful using comments similar to this can be. Always implements pathos once again by demonstrating that younger girl's actions compared to the teenage girls. Showing these two side by side may make the audience, once again, critically analyze how our media does not have a positive impact on girls or women. Everyone in the beginning of the ad reenacts exactly what one would expect to see when asked “run like a girl,” which reinforces Always credibility. The ad shows the impact a female positive message can have on a girl's