Strategies of triumphant Advertisements: An Annotated Bibliography
This annotated bibliography is mainly about the effect of advertisements on person and strategies of triumphant advertisements. Nowadays, we are almost overwhelmed by thousands of advertisements and it’s nearly a common situation that companies spend tens of thousands of dollars purchasing a time to display their products’ advertisements. This out of ordinary situation prompts my curiosity: Why are these companies so sure that the tremendous capital investment which should be compensated by saleroom is worthy and hence lets me wonder about the influences of advertisements and the useful advertising strategies.
The research question which leads my research is this: Are people’s …show more content…
In this article, the author tries to build up a new model which focus on 3 primary factors---”advertising’s influence on individuals, friend’s influence on individuals and memory decline” (255) --- to show with the influence of advertisements a dynamic process of human’s opinions. Statistics, primary research and graphs are applied to demonstrate the advertising influence. Ai is “advertising’s influence on individuals” (255) and k represents “advertising coverage” (255), both of which malfunction unless reach a specific value. The combination of Ai and k is referred to the influence of the advertisement, which is in direct proportion to agencies’ investment, and a minor increase of the investment will result in an extremely different outcome. The author also uses the example that excellent quality of products will lead to the increase of friend’s recommendation to support his point of view that “intensity of exchanging opinion is a key factor ” (258) to the advertising …show more content…
First of all, it was published in 2014 which means it’s relatively current result. What’s more, it was published in Physica which has a relatively high impact factor in the field of statistical mechanics. One of the limitation of this article is that some of the cited statistics are not based on recent data.
The article helps answer my research question by providing a statistic model to predict the dynamic process of human opinion with the effect of ads and pointing out the key factors of successful advertising influence. The article also gives me some information about the relevant stakeholder group, like the agencies who are going to push out a new product with the help of advertisement and consumers who are going to buy one product.
Aron, Jacob. "TV Ads That Know You." New Scientist 223.2985 (2014): 22. Academic Search Premier. Web. 9 Oct.
This annotated bibliography is mainly about the effect of advertisements on person and strategies of triumphant advertisements. Nowadays, we are almost overwhelmed by thousands of advertisements and it’s nearly a common situation that companies spend tens of thousands of dollars purchasing a time to display their products’ advertisements. This out of ordinary situation prompts my curiosity: Why are these companies so sure that the tremendous capital investment which should be compensated by saleroom is worthy and hence lets me wonder about the influences of advertisements and the useful advertising strategies.
The research question which leads my research is this: Are people’s …show more content…
In this article, the author tries to build up a new model which focus on 3 primary factors---”advertising’s influence on individuals, friend’s influence on individuals and memory decline” (255) --- to show with the influence of advertisements a dynamic process of human’s opinions. Statistics, primary research and graphs are applied to demonstrate the advertising influence. Ai is “advertising’s influence on individuals” (255) and k represents “advertising coverage” (255), both of which malfunction unless reach a specific value. The combination of Ai and k is referred to the influence of the advertisement, which is in direct proportion to agencies’ investment, and a minor increase of the investment will result in an extremely different outcome. The author also uses the example that excellent quality of products will lead to the increase of friend’s recommendation to support his point of view that “intensity of exchanging opinion is a key factor ” (258) to the advertising …show more content…
First of all, it was published in 2014 which means it’s relatively current result. What’s more, it was published in Physica which has a relatively high impact factor in the field of statistical mechanics. One of the limitation of this article is that some of the cited statistics are not based on recent data.
The article helps answer my research question by providing a statistic model to predict the dynamic process of human opinion with the effect of ads and pointing out the key factors of successful advertising influence. The article also gives me some information about the relevant stakeholder group, like the agencies who are going to push out a new product with the help of advertisement and consumers who are going to buy one product.
Aron, Jacob. "TV Ads That Know You." New Scientist 223.2985 (2014): 22. Academic Search Premier. Web. 9 Oct.