Nike Rhetorical Analysis

Advertising - (Nike) Advertising starts in 1704 in America, and it was in newspaper (Lauren Drelloct). After that it still expanding until now, and it starts playing a big role in our daily life. Some people love it, and some thinks ads are exploiting them. Does the ads affects people? They says strong evaluation can affect in your choices, and changes your mind (Andrew Sneddon). As a result, companies uses strong evaluation in their ads to change your choices. Nike is one of the biggest company that have offices and shops around the world, and it always uses advertising. In this particular, I picked Nike to see what they used for their ads to attract people’s attention. Pathos, Logos, and Ethos are the main points that Nike uses in their …show more content…
For instance, they bring real life problems, and solve it by using their product. I really have fun watching their ads. Moreover, they give you passion to keep going, and I like their phrase “just do it”. What I see in Nike ads many things. First of all, my general impression of the design and the words is really great. Most of their ads are colorful and busy. I liked that their ads is busy, but in the important point it become calm. Also, their ads always organized in a simple way. For example, I will take about one of their ads that I saw. The first of the ad they present their product which is shoes. Then they start showing many different sports in different products. What I see that the relationship between the video and the text is very strong, the video shows the different stages of life (strong, weak, famous, normal, small, big, and fancy people) can be the same if they can do the sport, and that is what the text was saying. Also, I learned something about Nick’s ads. That is they build a positive feeling in you, and they don’t enforce customers to buy their products. In short, Nike uses pathos videos in their ads, and these videos are logical, fun, inspiration, and