Olay Daily Facials And The North Face's Ventrix Jacket

Advertising can be a tricky tool. How does a corporation or business draw a wide range of consumers’ attention that is strong enough to buy the product? Where are the most appropriate places to display the advertisement? Sometimes, it’s multiple places such as magazines, television, and the radio, or it is simply just becoming a king of billboards like Alexander Shunnarah. There are many factors that contribute to the success of an advertisement. However, when consumers observe the advertisements for Olay Daily Facials and The North Face’s Ventrix Jacket they should find that Olay will be more effective due to the ad appealing to a larger audience.
The first feature that catches the eye from these advertisements is the use of large to small …show more content…
North Face uses heavy multicolored lighting, which serves to be distracting from the product itself, and just for aesthetic purposes. While the lighting may be unique, it serves no purpose in complementing the product. Olay strategically shows the product centerfold and in action. The Daily Facials are also photographed in the package, which could be useful to consumers when shopping. Olay also displays a model with extremely clear skin using the cleansing wipes, as if the wipes are responsible for her skin. Nevertheless, Olay’s hits all aspects of the product.
While the overall style of both advertisements is completely different, North Face’s ad is noticeably vague in design. North Face only relied on minimal bold white text, and modern colorful lighting to accent the modeled product. The Ventrix jacket did not appear to be anything other than another North Face jacket. On the other hand, Olay used the text several different ways to describe the product. The text and graphics also framed the makeup wipes without overdoing it creating a more engaging advertisement for a range of viewers, not just one