Trader Joe's Case Summary

Improved Essays
Joe Coulombe in 1967 created an upscale specialty market called Trader Joe’s which is known for selling a variety of California wine with gourmet food. However, in order for Coulumbe products to sell he had to develop an environment where serving customers was priority. Trader Joes Company succeeds in the effort of serving their customers because of the impact of motivation, morale, and organizational practices by their employees. Coulombe thrived on the creating an environment where his employees feel that their job is important. Whether they are working at the cash register, bagging groceries, or stocking shelves there job is vital to growth and success of the business.
Motivation and Morale
Trader Joe’s thrived on the ability of making their employees feel like individuals. Each employee was motivated on the notion that if there was an issue or a decision that needed to be made, they could make the best reasonable decision at their level of product knowledge without consulting their supervisor (Jones, 2013, p. 26). Trader Joe’s employees feel valued and not that they are micro-managed and this method approach creates an environment of loyalty.
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Creating a work place that allows employees to feel that their opinion matters develops individual integrity. Each employee represents the company individually and are held to the upmost moral standard. Coulumbe developed a company based on values and norms. The employees demonstrated and implemented exceptional customer service; in turn developing personalized relationships with customers (Jones, 2013, p 26). Forbes magazine explained that the employees describe the environment as a group of people that work together to have a successful work day (DiSalvo, 2015). Trader Joe’s employees take their job seriously and want to make sure that customers have a great

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