The Key Brand Of Chanel, Prada, Louis Vuitton

Decent Essays
Most of people know the brand called Chanel, Prada, Louis Vuitton, but most of them don’t know Maison Martin Margiela. This brand is a designer brand, which means its name also that of the designer himself. However, the creative director is John Galliano and this ad was his first collection for Haute Couture. People talk much about: “Can John do this job? This image is the last look on his show, which people got deep impression on that. Therefore, it is significant ad for this whole brand. We must see the spirits, values, future of Margiela.

The key spirit of Margiela is anonymity. From the first sight, you might think it is a mannequin wears a creep mask and crown. She is standing on a broken mirror dresses a red and long evening dress.
…show more content…
He also taught by Jean Paul Gaultier. Second, the brand value shows from the quality of clothes, it has the classical items with high reputation. And according to Another magazine, until, in 2016, the Maison Martin Margiela Artisanal collection was born. At that point, the design team travelled the world in search of antique pieces from the 1800s to the present-from Edwardian lace to original Bauhaus desing at their fingertips transformed them into something else, all by hand. That tells the remarkable of this red evening dress. Combining with the designers and brand value, result in the third advertisement value unselfconsciously. Some of people are familiar with Margiela, they will exactly know such advertisement carry on the spirit and earnest of Margiela. As for another people who do not know Margiela at all or just a little. There no need to worry about, because of the strong vision from advertisement probably could shock the audiences. Moreover, you can feel “for us, the passion is the creation.”- Margirla(2012, pp. …show more content…
Consequently, its target customers maybe the fashion chasers, jewelry collectors, furniture lovers, perfume fans and so on. To be more specific, this advertisement’s target customers maybe more like young designers who admire Margiela long time and the fashion participator, for example: editors, buyers, management, PR and etc. Due to this collection line is Houte Courte, it were not the basic or commercial clothes to actually buy it, we should from the art version to appreciate the beauty of this advertisement. Even it not accessible to purchase, however, there are many lines with available prices. Sarah Mower(2015, Margie, Mon Amour)wrote that she was almost completely Margiela dependent from the late’90s to 2008, she lived in her amassed Margiela wardrobe almost every day and every evening I had to go out.

All in all, this advertisement means a lot to me, this collection made by John Galliano, one of my favourite designers. Alexandra Shulman(2015, Maison Martin Margiela) committed: “He is unquestionably one of the most imaginative designers of his age and he has done all he can to pay his dues.” Such a talented designers give his first artisanal collection to Margiela, how could u not be

Related Documents

  • Improved Essays

    Elie Saab Case Study

    • 2395 Words
    • 10 Pages

    The kind of product varied from Haute Couture all the way till wedding dresses with accessories. Wedding dresses were sold in boutiques .The dresses include shorts dresses, long dresses, long dresses with lace, plain trousers, jackets and suits. There was a separate segment called Ready to Wear (RTW) which was in big demand in the market. Haute Couture was the initial segment of the company where clothes were designed based on the needs of the customers and also their stats and other vital information was maintained in a database. RTW was a popular segment which was in demand as it was more practical and less expensive than other items.…

    • 2395 Words
    • 10 Pages
    Improved Essays
  • Decent Essays

    Their goal is to make every woman feel confident and sexy in their own skin, but their commercial’s and ad campaign is saying something totally different. Who knew ads can do so much damage to a person. Victoria secrets is wrong in so many different level. They have models with long legs and no stomach, but still use Photoshop to match up to the ideal of a perfect body. Why you think guys dream girl is what they see in commercial and Ad campaign.…

    • 763 Words
    • 4 Pages
    Decent Essays
  • Great Essays

    Fashion is all about the what, how and the why. Throughout time fashion styles have changed, but it’s really doesn’t change. Fashion is a cycle of trends that come and go based on generational acceptance. Currently, a buyer for Nordstrom wants to understand how styles shift from generation to generation. Nordstrom is a leading fashion specialty retailer offering compelling clothing, shoes and accessories for men, women children and infants (Nordstrom).…

    • 2097 Words
    • 9 Pages
    Great Essays
  • Superior Essays

    It uses snob appeal and causes woman to compare themselves to the model, Gwen Stefani. This ad creates the idea that if you buy this mascara you will look more like her through the rhetorical appeals of ethos, pathos and logos. This advertisement is incredibly effective for the targeted audience. In order for the advertisement to have…

    • 1782 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    He first fashion show took place in the Ave. George location, introducing his Spanish Renaissance influenced couture collection in August of 1937. Many of Christobal’s garments had an interpretation of other styles that were seen as historical. He had become known for a design which was a square coat that had a one piece sleeve with a yoke, it was named the square coat. Balenciaga had become such an icon in the industry that his clients had been willing to make trips to Europe during World War II just for his to design. With being greatly influence and interpreting other style, Christobal created a gown titled the Infanta gown.…

    • 1340 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    When celebrities are at award ceremonies the reporters ask who they are wearing and sometimes the name they say is Ralph Lauren. When Mr. Lauren hears his name it’s like an honor to him. His designs are being recognized is the reason he designs in the first place. It is what keeps him designing all of his different lines. Another reason he loves designing is because he gets the opportunity to make special designs for certain people you hear that some celebrities get a one of a kind special design dress for and award show.…

    • 1026 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    So what sets Ulta apart from other competitors? The store, loyalty perks, and brand diversity (ULTA Beauty, 2018). Ulta stores are unique in the fact they customers can expect a shopping experience that offers new and different beauty supplies, services, and products by beauty enthusiasts. Competitors like Macy’s and Sephora offer the experienced technicians that can provide advice on colors and shades, but the variety and products are limited and the experience is normal department store style and service. A huge business strategy that Ulta has developed over the years is the loyalty program.…

    • 729 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Fashion works together with advertising to appear glamorous to outsiders. The use of advertising in the fashion industry started as early as in the Victorian period (Fashion Journalism 37). Advertisements are a powerful existence that drives the hunger for consumerism. Effective advertisements can reach to a mass group of people quickly through television, print, radio, and show by creating visual impact. Advertising can also be done by celebrities and social media, which both play a primary role in the fashion industry in this globalization era.…

    • 1651 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    King Louis Xiv Analysis

    • 1397 Words
    • 6 Pages

    A few examples of this are his wig, his sword and its sheath, and his shoes and stockings in the portrait. The facts presented in this essay will conclude the idea that Louis XIV had a definite impact on the fashion community and it is shown through his 1701 portrait painted by Hyacinthe Rigaud through his periwig, sword and sheath, and shoes and stockings. One of the main reasons this portrait was chosen instead of his others is because of its popularity. Not only…

    • 1397 Words
    • 6 Pages
    Improved Essays
  • Superior Essays

    Case Study Of Kohl's Store

    • 1698 Words
    • 7 Pages

    Alongside the mannequins you will conveniently find racks of that brand’s clothing. There may even be coupons conveniently going on, exclusively for that brand. Think it’s a coincidence? It’s not, as Malcolm Gladwell mentions in his article The Science of Shopping “the season’s hottest new styles… are usually displayed… in front of the entrances… because that’s where shoppers are most likely to see them as they enter the store…” (page 93). During the Laruen Conrad runway show you would have seen her runway collection on these mannequins.…

    • 1698 Words
    • 7 Pages
    Superior Essays