For this essay, the artwork chosen is titled Untitled, (I Shop Therefore I Am) by Barbara Kruger. This artwork was created in 1987 using the medium of film in order to capture the image. The subject for this artwork would be issue oriented based on the message displayed. This piece would also be considered to be abstract due to the message that is displayed in the photograph and how it makes itself look different. The artwork itself is what looks to be a reused photo for a previous advertisement many years ago, but the artist used a powerful message to cover up what was being advertised, and used the words “I shop therefore I am” in a giant red textbox with white lettering that is very clear to read when viewing the art up close. This work shows us a statement regarding materialism and the materialistic items in our lives, and it is a constant reminder to us all about how the items we purchase are meant to define us.
Color and line are the main elements that are viewed when viewing this photograph. The use of line is important for creating the box that is used in the photo. Line is also used to create the letters used to express the message that is displayed in the photograph. The use of color is also important for catching the viewer's attention. By using the color red, the artist is able to …show more content…
The words “I shop therefore I am” were written in the center on a red box. The artist (Barbara Kruger) created this piece in 1987 and it is one of her most famous and well known works as an artist. She also had invented the slogan that is used in the photograph, “which sounds as though it came from advertising” (Frank 476). By creating this work, the artist is able to create an open-minded statement regarding material consumption and is able to make a viewer rethink materialism, which is one of the many reasons why this artwork was
Color and line are the main elements that are viewed when viewing this photograph. The use of line is important for creating the box that is used in the photo. Line is also used to create the letters used to express the message that is displayed in the photograph. The use of color is also important for catching the viewer's attention. By using the color red, the artist is able to …show more content…
The words “I shop therefore I am” were written in the center on a red box. The artist (Barbara Kruger) created this piece in 1987 and it is one of her most famous and well known works as an artist. She also had invented the slogan that is used in the photograph, “which sounds as though it came from advertising” (Frank 476). By creating this work, the artist is able to create an open-minded statement regarding material consumption and is able to make a viewer rethink materialism, which is one of the many reasons why this artwork was