Commercial Analysis Advertising is everywhere. The people that make these advertisements use ethos,logos, and pathos to be able to persuade the viewer on doing something. In this essay I will be talking about the ¨Shaq Buick commercial¨ and the ¨Geico Kraken commercia¨. I will be discussing what type of persuasion these commercials are using, the product they are selling, and if it is effective or not. The Shaq Buick commercial is basically trying to sell me a buick. The makers of this commercial purposely used Shaq to convince the audience that the Buick is a good car. The makers obviously used ethos, because they used Shaq as an ¨expert¨ to try to sell this car. I think that this commercial is not really effective because it
