THE ROLL OF WOMEN IN ADVERTISING SINCE VICTORIAN AGES
It is well known that advertising is a reflex of the culture since it has been recording all of those elements of our daily life for many years. In addition, advertising goes hand in hand with history and art as we can see in the Museum of Brands Culture and Advertising (London). All of this started in The Victorian ages. It was a new era, the 1830s, a new beginning of the industrial revolution with numbers of different innovations through the next decades, it was the beginning of the modern world, as we know a paradigm change, it also was an important moment for advertising because, define the idea of consumption and massification of goods. All of these outcomes have important effects …show more content…
It is clear that in the time tunnel, advertising needs the help for communicating those ideas. That help comes from modernism art (1870) especially during the Edwardian period (1901 1910). Most of the advertising pieces have a strong influence on the modern art in those days Art Nouveau, Art Deco which were decorative styles, was the most representative style to advertise products, and we can see here more deeply is the role of women and how women interact with products. Also, the struggle for women’s suffers was at its …show more content…
As in fashion, make-up, food, among others. Although, that consumer society chauvinist sometimes uses advertising to fit women in certain roles. The perfect woman, with the perfect house and a perfect family life.
Fortunately, the world in which we live has changed now women play an important role in society. They have already left those imaginary housewives of the 50s. They are now independent women with new needs that the market has to fill. For this reason, women are pampered at this time tunnel. They are a perfect target audience and the perfect excuse for advertisers and marketers to promote their products, because they know that they have not lost.
The role of women in society from the Victorian era has been a constant struggle to defend their rights and to find a place in a world governed only by men. Today, women have achieved much and are recognized in some parts of the world as part of the society, but it is not enough, still not equally gender salary for both. Advertising has proven to be an intermediary in this important recognition; also, it has helped record those important and transcendent cultural moments in history
It is well known that advertising is a reflex of the culture since it has been recording all of those elements of our daily life for many years. In addition, advertising goes hand in hand with history and art as we can see in the Museum of Brands Culture and Advertising (London). All of this started in The Victorian ages. It was a new era, the 1830s, a new beginning of the industrial revolution with numbers of different innovations through the next decades, it was the beginning of the modern world, as we know a paradigm change, it also was an important moment for advertising because, define the idea of consumption and massification of goods. All of these outcomes have important effects …show more content…
It is clear that in the time tunnel, advertising needs the help for communicating those ideas. That help comes from modernism art (1870) especially during the Edwardian period (1901 1910). Most of the advertising pieces have a strong influence on the modern art in those days Art Nouveau, Art Deco which were decorative styles, was the most representative style to advertise products, and we can see here more deeply is the role of women and how women interact with products. Also, the struggle for women’s suffers was at its …show more content…
As in fashion, make-up, food, among others. Although, that consumer society chauvinist sometimes uses advertising to fit women in certain roles. The perfect woman, with the perfect house and a perfect family life.
Fortunately, the world in which we live has changed now women play an important role in society. They have already left those imaginary housewives of the 50s. They are now independent women with new needs that the market has to fill. For this reason, women are pampered at this time tunnel. They are a perfect target audience and the perfect excuse for advertisers and marketers to promote their products, because they know that they have not lost.
The role of women in society from the Victorian era has been a constant struggle to defend their rights and to find a place in a world governed only by men. Today, women have achieved much and are recognized in some parts of the world as part of the society, but it is not enough, still not equally gender salary for both. Advertising has proven to be an intermediary in this important recognition; also, it has helped record those important and transcendent cultural moments in history