The All-N-One Restoration Failing Kit

Whenever you go on shopping trip, whether its groceries, clothes, etc.; what makes you pick certain items up? “Typically, shoppers are looking for the core values in products which are: reliability, durability, easy maintenance, ease of use, a trusted brand name, and low price. Additionally, consumers may enact the consumer decision making process which, follows these five behaviors: recognition, information search, evaluation of alternatives, purchase, and post purchase” (Lamb). As a matter of fact, the manufacturers of products we purchase undergo a similar process when choosing whom they want to target as their prospective consumers; this concept is called Marketing mix. I took these processes in consideration when deciding who, what, when, where, and how I will advertise my product, the All -n- One Restoration Detailing kit.
Moreover, my target market is do it yourself customers who like to perform their own car services. Also, small car dealership …show more content…
When promoting on TV, the commercial will focus on a penny pincher whose friend is constantly telling them they need to clean their car. The story line will be a comic since majority audience likes a good laugh. The radio will be a good source because it’s the perfect time to advertise a car cleaning product while someone is behind the wheel of their car. Although not too many people read the newspaper now a days, it’s still a way to reach an older crowd. “Furthermore, I will use social media websites, such as: Facebook, twitter, or Instagram to promote my product; since, more than one minute of every five is spent on social networking sites. This information is based off statistics using the world’s population” (Lamb). Following this further, I will have a graphic designer create me a website so, everyone has a chance to get view my product and get