Segmentation Of Red Bull

Segmentation can be defines as a process to find out and subdividing a large homogenous market which means to classify what the customer needs, wants, and demand. It used to design a marketing mix that can be matches customers’ expectations in the targeted segment. However, segmentation can be categorized into four types which are behavioural, demographic, psychographic, and geographical. Behavioural segmentation was concerned about shopping and buying behaviours. Demographic segmentation separate markets by demographic indicators which include age, gender, education level, income and household type. Psychographic segmentation classified the markets by lifestyle as well as beliefs and values. Geographic segmentation classified markets into …show more content…
Red Bull is one of the energy drink contains amino-acid Taurine. Dietrich Mateschitz launched Red Bull in 1987. The signature of Red Bull is a slim with silver colour tins which hits the target of youth segment across the globe. Therefore, Red Bull has managed to maintain its hip and cool image with virtually and no mass-market advertising. In order to attract new customers and enhance consumer loyalty, Red Bull has a more effective branding campaign than other competitors. For example, they organized some extreme sports events like skateboarding and etc. As a recommendation, Red Bull can made their brand as healthy choice products such as reduce the amount of caffeine and find other healthier alternative to supplement energy. Therefore, consumer can buy their product more satisfied and more safely to enjoy this energy …show more content…
It also includes the factors that influence purchase decisions. Therefore, in order to understand how consumers make a purchase decision marketing managers have to create a proper marketing mix and compete in the markets. Thus, marketing managers should follow five step process that are used by consumers when buying things which are recognition, information research, evaluation of alternatives, purchase and post-purchase behaviour.Recognition occurs when consumers faced an imbalance between actual and desired states that activates and arouses the consumer decision-making process. It is triggered when consumer is exposed to either internal or external stimulus. Internal stimulus is like thirst or hunger such as when dry throat or you hear your stomach grow and you realized that you are thirsty or hungry. External stimulus is like someone's particular brand recommendation or advertisement on television or