Business Opportunities
Chelsea Frederick
ENTB3623-O
Full Sail University
King K Promotions LLC will launch a new marketing product for our clients that will be a full package of the senses. Multisensory marketing is a business trend with a direct correlation to promotions. In the promotions industry, multisensory marketing can be used to sway customers and gain more of them to buy a certain brand. Studies prove the use of background music in promotions can increase sales anywhere from thirty to forty percent (Shatsman, 2014). Porsche teamed up with Bose and created a very successful sound lab for promotions. The sound lab, along with the videos made with sharp details, added to the new car scent of each Porsche gave an outstanding experience to potential clients. Bose also gained clients because of their …show more content…
Sound marketing will include having mixtapes and new hip hop music from our current clients playing in our offices as well as on our websites. When we advertise on the radio and television broadcasts, a custom jingle will be created to catch listener’s attention and keep our brand in their memory. When those potential clients step foot into our offices they will see marble smooth desks and stone interior, which will be pleasing to touch, again being part of our multisensory marketing plan. Due to studies showing a majority of individuals like the smell of limes, oranges, and certain flowers, our establishments will have a scent of citrus that doesn’t overwhelm, but is noticeable (Newitz, 2010). Lastly, but certainly one of the most important aspects of multisensory marketing King K Promotions will utilize is sight. Our website and all of our graphic designs will be crisp, clean, and grab our audiences attention. We will mold our brand around what we hope to accomplish while clearly incorporating the taste of our target
Chelsea Frederick
ENTB3623-O
Full Sail University
King K Promotions LLC will launch a new marketing product for our clients that will be a full package of the senses. Multisensory marketing is a business trend with a direct correlation to promotions. In the promotions industry, multisensory marketing can be used to sway customers and gain more of them to buy a certain brand. Studies prove the use of background music in promotions can increase sales anywhere from thirty to forty percent (Shatsman, 2014). Porsche teamed up with Bose and created a very successful sound lab for promotions. The sound lab, along with the videos made with sharp details, added to the new car scent of each Porsche gave an outstanding experience to potential clients. Bose also gained clients because of their …show more content…
Sound marketing will include having mixtapes and new hip hop music from our current clients playing in our offices as well as on our websites. When we advertise on the radio and television broadcasts, a custom jingle will be created to catch listener’s attention and keep our brand in their memory. When those potential clients step foot into our offices they will see marble smooth desks and stone interior, which will be pleasing to touch, again being part of our multisensory marketing plan. Due to studies showing a majority of individuals like the smell of limes, oranges, and certain flowers, our establishments will have a scent of citrus that doesn’t overwhelm, but is noticeable (Newitz, 2010). Lastly, but certainly one of the most important aspects of multisensory marketing King K Promotions will utilize is sight. Our website and all of our graphic designs will be crisp, clean, and grab our audiences attention. We will mold our brand around what we hope to accomplish while clearly incorporating the taste of our target