Summary Of Melissa Rubin's Coca-Cola Magazine Advertising

Decent Essays
Melissa Rubin provides many insights into the 1950 Coca-Cola Magazine advertisement. She starts her analysis with explaining the placement of objects and how the men and women were chosen to be shown. In the advertisement, there were mostly Caucasian males with a few Caucasian females thrown into the crowd. Rubin provides the evidence that there was still an enormous amount of racial prejudice during this era of the 50’s. Rubin also noticed the clothing worn by each of the people depicted in the advertisement. The front row of the crowd features men dressed in different service uniforms and they were set apart from the background crowd. Americans were placing a lot of value on their veterans during the time of the draft that almost all

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