Compare And Differences Of Pepsi And Coca-Cola

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Pepsi vs. Coke Pepsi and Coca-Cola are one of the top major beverage companies that have been constantly competing with each other. The two drinks are very similar and every die hard Pepsi or Coke fan will say that that is a lie. Each one wants to be the best but the only way to promote their drinks is by advertising whether on TV, magazines, and even radio. Both companies have a difference in advertising and drawing in more customers. In the Pepsi advertisement two things stand out, first the blue, white and red lips, and second, who those lips belong to, which is Beyonce. The entire picture is black and white except for the Pepsi colors. The colors are in the middle outlining her lips which seem to be puckered up to try to resemble a circle …show more content…
In this picture, we see that the artist combined small pictures to create this image of the coke bottle. Most of the celebrities are from older or classic times. Its motto is “a classic never goes out of style” which ties in every celebrity because even though they were known in the past many people still know them. The ad uses Breakfast at Tiffany’s, The Beatles, The American Flag, The Rolling Stones, Marilyn Monroe, Elvis, Baseball, Apple Pie, a Cadillac, and the famous kiss after World War II. All of these pictures can be characterized as “American classics” and also stating that Coca-Cola is also an American classic. They try and make it seem like the drink is a classic because all the greats, like Elvis, Audrey Hepburn, and Marilyn Monroe, drank it. Also with the use of the American flag, pie, hot dog, baseball, baseball glove and the Cadillac its showing that coca-cola is an American drink and it is patriotic, which is targeting those that live in …show more content…
Also the contrast with the background allows the red to stand out and also using the colors of Coke. Red is also an American color that is seen on the American flag as well it is a very vibrant color that always pops out.
The use of the celebrities is both targeting older and younger audiences. Those from older times understand and have lived thru many celebrities and through times they have still become well know. They use nostalgia to attract the target the older audience bringing back the old days and their memories. For younger generations these have been passed down either from grandparents and even parents. They have also grown to love the classics and can see how iconic the celebrities have

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