United States Marine Corps Advertisement Analysis

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Advertisements are promotional strategies designed to evoke strong emotions in the intended audience, using a visual argument in order to attract their audience and relay a particular idea. Many different organizations use this method of promotion, one of which is the United States Marines Corps. One of the Marines’ recent advertisements depicts a young man dressed in the uniform of a marine, and on his right is found the text of the advertisement which demonstrates the main claim of the advertisement (United States Marine Corps). This particular advertisement appeals to the intended audience, which appears to be mostly young American men, specifically those between the ages of 18 through 25, as it is addressed to the men that are searching …show more content…
The line of reasoning, which consists of the “premises that walk the audience toward the main claim,” in this advertisement lies between the evidence and appeals of the piece and the main claim. This claim is that the intended audience of the advertisement, young American men eligible to enlist in the Marines, should join and serve their country in the service of the Marine Corps (Mauk and Metz). Furthermore, this advertisement asserts that those American men that dedicate their lives to the Marine Corps will become men of strength and honor, as demonstrated through the Marines’ prominent signature statement “The Few. The Proud” (United States Marine …show more content…
One of the hidden layers often utilized in advertising is the personal taste disguise, the disguise that “camouflages an argument in an appeal to the audience’s personal tastes and desires” (Mauk and Metz). This hidden layer of the argument is in the young marine depicted, as this man represents that entirety of the Marine Coprs and he appears to be confident, clean-cut, and honorable (United States Marine Corps). This depiction may indicate to members in the intended audience that joining the Marine Corps will cause you to obtain certain characteristics of the soldier, aspects that many young American men that are considering a path in life may desire (United States Marine

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