"Discover Profectiv Hair, the ad reads. This is a hair care line of products. I found this ad in Ebony Magazine .The ad starts of right away with their facts. "Chemicals, Heat, & Daily styling stresses damage hair in a completely different way. The full-page ad has vibrant colors and script writing. Four pictures of beautiful black women fill the page. All four women have beautiful hair and big smiles. The three on the bottom have pictures of them before they began using the products. In the before pictures they look sad and have on no makeup. Not to mention the fact that their hair in the before picture are uncombed, short and dry. We are supposed to believe that this product has not only made their hair grow but has also changed their
…show more content…
There really wasn 't any evidence of ethos. However, there is some evidence of pathos. As stated earlier the ad appeals to our feelings about beauty. A big part of beauty is the way a person 's hair is done. The ad uses pathos and logos very effectively. The balance of the two is very well, and very convincing.
Proactiv uses wording such as stronger, longer, and healthier. The evidence of this would once again be the picture. The women do have longer, and healthier looking hair.
At the very bottom of the page it also states that the products also stops breakage, split ends and dryness by more than 80%. This fact is also backed up by a guarantee. When a closer look at the bottles is taken it can be seen that the same women on the bottom, are also the same women on the product bottles. As one examines closer the containers each say what they do. One bottle says anti-itch, and another says anti-breakage, each bottle is different. The complete line of products has a formula for every hair condition.
This ad offers a lot of information. It is clearly stated that the Proactiv line of products are scientifically formulated. It goes on to say that these products are made to strengthen hair deep inside preventing and correcting specific types of damage. The ad also includes where these items can be
There really wasn 't any evidence of ethos. However, there is some evidence of pathos. As stated earlier the ad appeals to our feelings about beauty. A big part of beauty is the way a person 's hair is done. The ad uses pathos and logos very effectively. The balance of the two is very well, and very convincing.
Proactiv uses wording such as stronger, longer, and healthier. The evidence of this would once again be the picture. The women do have longer, and healthier looking hair.
At the very bottom of the page it also states that the products also stops breakage, split ends and dryness by more than 80%. This fact is also backed up by a guarantee. When a closer look at the bottles is taken it can be seen that the same women on the bottom, are also the same women on the product bottles. As one examines closer the containers each say what they do. One bottle says anti-itch, and another says anti-breakage, each bottle is different. The complete line of products has a formula for every hair condition.
This ad offers a lot of information. It is clearly stated that the Proactiv line of products are scientifically formulated. It goes on to say that these products are made to strengthen hair deep inside preventing and correcting specific types of damage. The ad also includes where these items can be