Essay Summary of Marketing Plan for Online Mba Programs

1601 Words Dec 2nd, 2010 7 Pages
Summary of Marketing Plan for Online MBA Programs

Executive Summary
An increasing number of business professionals choose to earn their MBAs through the internet. Pursuing an MBA is a great accomplishment. Many undergraduate students graduate and move on to pursue their Masters Degree in their desired field. This marketing plan illustrates the market segments and the strategies of employing to get customers and create a solid revenue stream. Our unique focus is creating opportunities for the fulltime working student that is not able to go to a campus for classes. A twist that gives us an advantage over our competitors is by giving students more options of what is available in picking from a larger selection of majors. From
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According to top 4 online universities are:
Kaplan University offers Associate’s, Bachelor’s, & Master’s Degrees. With a successful track record of placing students in high-quality jobs, Kaplan University stands out among online colleges. Kaplan offers students the opportunity to take classes from the comfort of home and on their own schedule.
University of Phoenix offers Associate's, Bachelor's, Master's, & Doctoral Degrees - As one of the world's largest universities; University of Phoenix has the educational resources to make every student successful in their degree plan. University of Phoenix offers classes at a campus and also available to take entirely online.
Ashford University offers Associate's, Bachelor's & Master's Degrees. With low program costs, Ashford University has affordable online programs for the budgeting student. Students could also complete their degree at an accelerated pace compared to other online schools.
American InterContinental University offers Associate's, Bachelor's & Master's Degrees. American InterContinental University provides students with well-educated and experienced professionals who have had practice in their field. They are dedicated in helping students achieve their educational, personal, and professional goals.
With the rising cost of higher education and the overabundance of phony "diploma mills" offering bogus degrees, it pays to do your research

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