Nivea's Advertising

1138 Words 5 Pages
If we look all the way back at the early European travelers in the early 1500’s that set their destinations on the Fountain of Youth, a magical source of water capable of reversing the aging process for man, people have been obsessed with the idea of looking younger. As people are aging, there is one common trend amongst everyone, how to achieve the effect of looking and feeling younger. As much as people do not want to believe it or come to terms with their bodies aging, everyone will eventually grow old and die. To prevent this process, people will go to extreme lengths to prolong their young, fresh skin in order to always look and feel good. Health and beauty companies take advantage of that mindset and gear their advertising to appeal to …show more content…
Nivea uses its products to showcase its name in the ad. The banned advertisement used ethos to appeal to Nivea’s credibility. Nivea is a well-known brand that sells skin cream. They have used celebrities before, and also display normal, everyday people to promote their products and convince consumers to buy their products. Most of Nivea’s advertisements focus on the model’s appearance and do not create a setting. In this particular ad, they main focus is on the model’s face. Other Nivea advertisements have used bathroom settings to show the model getting ready using their …show more content…
Nivea is not the only company to have an advertisement banned. In 2009, another skin care company called Olay had a magazine advertisement for their product “Olay Regenerist Definity Eye Illuminator”. The ASA banned the ad after an image of the model Twiggy, who was 60 at the time, was airbrushed in order to soften the wrinkles around her eyes. The tagline read "Because younger-looking eyes never go out of fashion ... reduces the look of wrinkles and dark circles for brighter, younger-looking eyes”. The controversy was placed on the retouch of the eyes because the product was supposed to take care of that issue. It gave a misleading impression of the effects the product could

Related Documents