Elderly inclusion. With age comes wisdom. Respect for our elders has slowly disintegrated over the last couple of centuries. The Betty White “Snickers” advertisement, created by Craig Gillespie, demonstrates the way society views the elderly through a game of football. The director places a young character in the body of an old woman while he is hungry, but once he becomes full, the character transforms into the body of an young adult male. This ad argues that snickers makes people feel stronger and replenished, by making the man in the commercial victorious after he eats the Snickers. Although this advertisement could be viewed as ethical due to its promotion of physical activity, and the inclusion of the elderly, who
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This is ethical because the elderly are not represented in the media as much as they should be. “While Americans over 60 make up nearly 17% of the population, they only accounted for 5.4% of all network prime-time characters and 4% of the casts for daytime serials” (Chocolate Press). The statistics show that the elderly are excluded which is unethical because with their lack of representation comes . The screenshot show an elderly man in a commercial playing football. This is ethical in terms of inclusion. The target audience for tv producers are young adults and children, so by showing an elderly man the audience is expanded to another category of people. Those who are older tend to be less involved in the media which is why they are not represented in the mainstream as often as they should be. Most directors do not include the elderly in their commercials, but this particular one does in hopes of involving the elderly more in the media, and providing more representation for them. The respect for the elderly has also declined tremendously due to their lack of representation. Age used to be associated with knowledge and wisdom but it has recently become a symbol of weakness and . The Betty White Snickers commercial is ethical because unlike a vast majority of the competing products, they included the …show more content…
This is similar to the way African Americans were included in television in the 19th century. They were only involved in television when it was “black face”, or as a slave actor. For example in the “Black and White minstrel show”. Even though they were represented they were still degraded to the point where leaving them out of the show completely would have been more ethical (Black and White). There are two instances in this commercial where the elderly appear; once as an old woman and another as an old man. In both instances the older individual was tackled harshly into the mud. By showing this, the director is depicting the message that the older one becomes, the weaker they get. Because of our societies obsession with remaining youthful, most advertisements refrain from including the elderly as a part of their promotion. Directors and producers are aware that their audience does not want to seem elderly because that equates with being fragile, and slow, so most directors use youthful and relatively healthy individuals to promote their products. Making Betty White the representation of a “hungry” man is emphasizing the argument of this ad is that Snickers makes people feel strong and replenished. The Screenshot provided shows Betty
This is ethical because the elderly are not represented in the media as much as they should be. “While Americans over 60 make up nearly 17% of the population, they only accounted for 5.4% of all network prime-time characters and 4% of the casts for daytime serials” (Chocolate Press). The statistics show that the elderly are excluded which is unethical because with their lack of representation comes . The screenshot show an elderly man in a commercial playing football. This is ethical in terms of inclusion. The target audience for tv producers are young adults and children, so by showing an elderly man the audience is expanded to another category of people. Those who are older tend to be less involved in the media which is why they are not represented in the mainstream as often as they should be. Most directors do not include the elderly in their commercials, but this particular one does in hopes of involving the elderly more in the media, and providing more representation for them. The respect for the elderly has also declined tremendously due to their lack of representation. Age used to be associated with knowledge and wisdom but it has recently become a symbol of weakness and . The Betty White Snickers commercial is ethical because unlike a vast majority of the competing products, they included the …show more content…
This is similar to the way African Americans were included in television in the 19th century. They were only involved in television when it was “black face”, or as a slave actor. For example in the “Black and White minstrel show”. Even though they were represented they were still degraded to the point where leaving them out of the show completely would have been more ethical (Black and White). There are two instances in this commercial where the elderly appear; once as an old woman and another as an old man. In both instances the older individual was tackled harshly into the mud. By showing this, the director is depicting the message that the older one becomes, the weaker they get. Because of our societies obsession with remaining youthful, most advertisements refrain from including the elderly as a part of their promotion. Directors and producers are aware that their audience does not want to seem elderly because that equates with being fragile, and slow, so most directors use youthful and relatively healthy individuals to promote their products. Making Betty White the representation of a “hungry” man is emphasizing the argument of this ad is that Snickers makes people feel strong and replenished. The Screenshot provided shows Betty