Min Yo Garment Company Case Study Essay

1401 Words Nov 22nd, 2011 6 Pages
Min Yo Garment Company | October 19
2011
| Jonathan Clune, Kathleen Croyle, Alexander Eikenberry | BUSMGT 430 - Case Study 1 |

1. Evaluate the market needs of each product line and assess the capabilities of Min Yo operations to the market needs.

The total time it takes for Min Yo to complete weekly orders, assuming no technical problems arise is seen in Table 1 of Appendix 1. Taiwan’s labor laws allow for a 40 hour limit work week and Min Yo is currently 2.5 hours below this maximum. It can be determined Min Yo is not working at its peak capacity of 40 hours per week, but it is working at its optimal/normal capacity and is meeting the current demand of the product. It is safe to assume that if demand increases or
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A strategic plan can focus largely on manufacturing and technology or can also target areas of operation such as sustainability.
Does Min Yo look into eliminating product types and concentrate on other markets?
The markets for licensed, subcontracted brands and special garments will continue to change. Min Yo must develop a strategy that will account for each one of the product markets and change in demands. If the strategy is to produce only licensed brands, Min Yo would establish themselves as a low cost, low mix, and high volume supplier; however, if the strategy is to produce only special garments, Min Yo would be known as a high cost, high mix, and low volume supplier.
By defining a Long Term Strategic Plan, Min Yo will be able to help answer key questions within their business that match the initiatives that align with the goals of the company.

Muscle Shirt | 30 minutes + ( 900 shirts x 1 minutes ) = | 930 minutes | 15.5 hours | Thunder Shirt | 60 minutes + ( 500 shirts x 1.2 minutes ) = | 660 minutes | 11 hours | Dragon Shirt | 180 minutes + ( 200 shirts x 2.4 minutes ) = | 660 minutes | 11 hours | Total Time | | 2250 minutes | 37.5 hours |
Table 1 Muscle Shirt | 30 minutes + ( 450 shirts x 1 minutes ) = | 480 minutes | 8 hours |

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