Target Market of Primark
Demographics:
Segmentation Target customers
Income Low-medium income
Gender Generation Y (Jahn, 2015)
Occupation Student or Young Worker
Age Mainly16-24 (Neville, 2016)
Psychographics
Life style Milan is the second highest fashion market and one of the highest growing market for fashion consumers (Kent, 2011).
Price sensitivity Very price sensitive (Kotler. P, 2016), so the retailers in Milan always offer low price points.
Geographics
Urban student accommodation or with parents in an urban area.
Behavioral
Brand Loyalty Low level of loyalty (Gurau, 2012).
How does it differ from other markets Primark approached?
The previous markets approached by Primark are still performing well, such as highly affordable and modern designs, they are still in the core value. However, comparing to others markets, the approach may be different. …show more content…
Pricing:
The ethical requirement of pricing the product is ensuring that ethical pricing strategies are performed in order to earn profits without deceiving competitors or consumers and to tag the products in such manner that there is not too high profit margin on those items for U.S citizens, and they are sold in responsible manner.
Advertising:
The advertising campaigns should not exceed any ethical limit such as misleading advertising, especially ads designed for online website, newspapers and TV ads for U.S citizens.
Distribution:
The distribution should be done in clean and clear manner with all details organized, and maintain in proper manner with fair delivery charges and ensure timely delivery in different parts of the U.S.
Demographics:
Segmentation Target customers
Income Low-medium income
Gender Generation Y (Jahn, 2015)
Occupation Student or Young Worker
Age Mainly16-24 (Neville, 2016)
Psychographics
Life style Milan is the second highest fashion market and one of the highest growing market for fashion consumers (Kent, 2011).
Price sensitivity Very price sensitive (Kotler. P, 2016), so the retailers in Milan always offer low price points.
Geographics
Urban student accommodation or with parents in an urban area.
Behavioral
Brand Loyalty Low level of loyalty (Gurau, 2012).
How does it differ from other markets Primark approached?
The previous markets approached by Primark are still performing well, such as highly affordable and modern designs, they are still in the core value. However, comparing to others markets, the approach may be different. …show more content…
Pricing:
The ethical requirement of pricing the product is ensuring that ethical pricing strategies are performed in order to earn profits without deceiving competitors or consumers and to tag the products in such manner that there is not too high profit margin on those items for U.S citizens, and they are sold in responsible manner.
Advertising:
The advertising campaigns should not exceed any ethical limit such as misleading advertising, especially ads designed for online website, newspapers and TV ads for U.S citizens.
Distribution:
The distribution should be done in clean and clear manner with all details organized, and maintain in proper manner with fair delivery charges and ensure timely delivery in different parts of the U.S.