Lululemon Footwear Industry Analysis

There are three major companies that are moderate dangers as potential contestants into the industry. They are:
 Levis
 Oakley
 Lululemon Athletica.
These are existing, and well established companies in the clothing business and can possibly disturb the business sector.
Some of the potential threats are:
Barriers to Entry
The difficult level of new participants in the athletic attire and footwear industry is moderate. There are high barriers to entry that have been placed set up. Likewise, because of the "athleisure" pattern, the industry is swarming with new competitors, making a dense red ocean in an industry that as of now has prominent leaders. The athletic clothing and footwear industry has grown high obstructions to passage to