To continue growth and remain competitive in the global market, Henry Inc., should expand its business into Canada. The country is financially stable with positive business trends and trade agreements with the U.S. Oil and energy competitors of Henry Inc. in Canada are doing very well due to the high demand for oil and energy products. Henry Inc. can compete with them in the United States, I am confident that Henry Inc. will be able to compete with them in the Canadian market.
The research I have done for this report indicates the expansion will be profitable because Canada’s economy is growing and will continue to grow in the following years. Consumer spending is up, the housing market is increasing, and the demand for oil and energy is high. In addition, Canada is part of the NAFTA and the country is the number one provider of exports …show more content…
products in Calgary and St. John.
• Review required business licensing; ensure all paperwork is submitted for a smooth transition.
2. After one year Henry Inc. should determine the acceptance and profitability of the expansion.
• Compare and contrast first-year sales with a competitor with similar products.
• Conduct a customer satisfaction survey with Henry Inc. Canadian customers.
• Review expenses and profits vs. losses.
• Review supply, demand, and other factors that could increase or decrease pricing.
3. If Henry Inc.’s oil and energy products is profitable, Henry Inc. should expand its products into other oil and energy production cities.
• In order to advance above the competition, Henry Inc. should create a solid marketing plan that includes safety and environmental concerns.
• Determine if Henry Inc. can expand its other products into the Canadian market.
Introduction
To gain an advantage in the Canadian market, Henry Inc. has asked me to perform an analysis about expanding into Canadian. I have researched Canada to determine if Henry Inc. will be successful into the Canadian
The research I have done for this report indicates the expansion will be profitable because Canada’s economy is growing and will continue to grow in the following years. Consumer spending is up, the housing market is increasing, and the demand for oil and energy is high. In addition, Canada is part of the NAFTA and the country is the number one provider of exports …show more content…
products in Calgary and St. John.
• Review required business licensing; ensure all paperwork is submitted for a smooth transition.
2. After one year Henry Inc. should determine the acceptance and profitability of the expansion.
• Compare and contrast first-year sales with a competitor with similar products.
• Conduct a customer satisfaction survey with Henry Inc. Canadian customers.
• Review expenses and profits vs. losses.
• Review supply, demand, and other factors that could increase or decrease pricing.
3. If Henry Inc.’s oil and energy products is profitable, Henry Inc. should expand its products into other oil and energy production cities.
• In order to advance above the competition, Henry Inc. should create a solid marketing plan that includes safety and environmental concerns.
• Determine if Henry Inc. can expand its other products into the Canadian market.
Introduction
To gain an advantage in the Canadian market, Henry Inc. has asked me to perform an analysis about expanding into Canadian. I have researched Canada to determine if Henry Inc. will be successful into the Canadian