Nurse To Go Case Study Answers

The goal for Nurses to Go, Inc. is to increase the current number of patients from 100 to 280 (increment of around 40%) by June 30th, 2017. Currently, there are 100 patients using the services that Nurses to Go, Inc. has to offer. However, the company is not operating at its highest capacity because it is capable to service around 550 patients. This means that the company is not being efficient because its opportunity costs and capacity costs are high. If the right strategy is implemented and the number of patients increases, Nurses to Go, Inc. would operate more efficiently. In addition, after examining the data collected from the situational analysis and the environmental analysis, it is evident that there is great potential for this company to grow. The marketing plan will be analyzed during the …show more content…
For this reason, costs were considered meticulously. The cost of having the marketing director giving presentations about the company to clinics and hospitals is high, but the return on the investment is expected to be positive. The costs of publishing a website and other promotional costs were also considered, but they are not relatively costly considering the important part they serve. As an illustration, the promotional brochures, website, and refrigerator magnets will pay for themselves as new clients enroll. Finally, hiring an intern was the best way to complete the marketing objectives inexpensively. The cost of hiring another sales representative to visit churches was relatively expensive when compared to hiring an intern. In addition, students and companies are mutually benefited from internships. In this case, Nurses to Go, Inc. would hire an intern to promote its services at local churches in exchange for experience and an hourly wage. In sum, costs were considered when developing the proposed marketing strategy, but they are designed to generate a positive