Marketing Takeaways Essay

668 Words Sep 5th, 2013 3 Pages

Market Segmentation, Targeting and Positioning The first takeaway is the concept of Segmentation-Targeting-Positioning. Once the production is set up, the characteristics of the product are well clear, the company needs to find the customer. We might be the best in the production or design of the coolest music player on the market, but if nobody is going to buy our product, we are going bankrupt. Market segmentation is that process through which the company decides where to sell the product. In which country are we able to reap the largest market share? What do customer need that we satisfy? Where is this need stronger? Market targeting is the actual choice of tailored market selected as outlet for our product. How
…show more content…
To promote your product effectiveness of communication is essential. Here is what has captured me of what we studied during this course, the strong interconnection between topics. The first step is a bridge: define your target audience and select the objectives to be accomplished by the marketing campaign. If I do not have in mind what kind of information and which specific information about my revolutionizing technology is to be delivered to each individual potential customer, it is as if I have nothing to sell at all. Design of communication follows the principle of absolute clarity,


whichever kind of instrument and media used through whichever channel selected has to be clear, effective, and transparent. The customer is not to look for the desired information, it is to be struck by whatever notion he has to find. Is he a component manufacturing? We’ll have to come up with a marketing strategy delivering him as first thing that it will take him less time to produce each single unit and quality is significantly improved compared to every other piece of machinery available on the market. Budgeting serves to quantify how many resources are to be deployed for the marketing campaign in order to define the media mixing to deliver our product to the market. It is a big chain in the end, and it all taught me that the one piece of information has to flow all the way through for designing of the piece of product down to

Related Documents