Marketing Is Food Not Medicine Analysis

Improved Essays
“Marketing is food, not medicine.” (Archer). I came across this phrase while doing research on the term “marketing”. The phrase seems inconsequential, but it emphasizes the importance of marketing to a business; newly- established businesses might have the wrong perspective and think of marketing as a “medicine”- an ingredient which is only needed when the business is running low on customers. A great businessman will make constant use of marketing to ensure a standard level of customers of the business, just like how a great farmer would give proper nutrients or plant “food” to his/her growing plantations. As what Peter Drucker – the founder of management theory – had said, “Because the purpose of business is to create a customer, the business …show more content…
As more and more positive feedbacks of the company are being exposed online, the brand will receive more awareness and improved brand image in public. Greater exposure leads to more potential consumers and allows current customers to be more acquainted with the firm’s products (DeMers). Once a company has completed the first two stages and that its products are well-received by the consumers, it will be able to improve brand loyalty. Brand loyalty in my opinion is much more crucial than brand recognition. A business is still able to function if it has zero brand recognition, but it will surely fail when its brand loyalty is damaged. It is the key success of a business. Companies that are having difficulties maintaining or increasing brand loyalty shall take advantage of social media to do so. According to Texas Tech University, brands which make use of available social media platforms obtain a significant increase in loyalty from customers. The number of a firm’s followers in its social media accounts indicates the approximate number of loyal customers the firm has …show more content…
The 10 laws are explained before below:
• Listening – SMM is all about paying attention to your audience’s demands. Entrepreneurs should look into their consumers social media’s and analyze their consumer behaviors (Gunelius).
• Focus – Social media marketers should create one strategy which targets a specific consumer group instead of a more general and broad target audience. This way they will have a higher possibility of hitting the jackpot (Gunelius).
• Quality – Social media is all about connections. Marketers need to build strong, solid base of connections before trying to spread its networks. Spreading too fast might weaken the connections with long-established followers and it may be more difficult to maintain the business’s online (Gunelius).
• Patience – It takes time for your business’s social media account to get famous online. It may take days or months for the business to get noticed by others (Gunelius).
• Compounding – Once the business has gained more loyal customers, they will in turn promote the business’s products through their own social media. The name of the business will pop up more often on search engines – thus bringing more exposure through different social media and expanding potential customers to the brand

Related Documents

  • Superior Essays

    By following the recommendations made in this paper, Global Tech Computers will reach high global brand awareness, strength, and loyalty, reach more consumers, achieve message stability, and build a reputation for being beneficial to consumers and to their lives. To be sure, social media marketing has risks. Organizations cannot control what others are saying about them or their products on social media. A business can guide the message and turn this lack of control into something positive (Bernstein, 2010). Consumers tend to trust what strangers are saying about a product more than advertisements.…

    • 1262 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Having a presence on sites like Twitter or Facebook will increase customer satisfaction and a better experience. When people post a negative or positive comment about a product, service or experience that they may have had, you can provide a quick response which will show the customer that you take your business seriously and that you do whatever it takes to make things right and will make a happy customer. Social media can improve your business by providing customer insight into what products or services they are looking for and what items work and don’t work. You can use this marketing channel to post different promotions and to see which ones convert better than others. (Demers,…

    • 767 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    What can be better than this? Even with expensive advertisings or big hoardings, the big businesses aren’t overlooking the power of Social Media. So no matter how widely you are marketing your business, you will have to be on Social Media.  You got to compete with your fellow competitions: Today, every business however small or big, have come down to the level of Social Media Marketing. And most probably your competing business partner is in the news all over, for their kingly presence on Social Media.…

    • 785 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    If a new startup or fairly smaller size company comes up with an innovative way, buy the company and keep growing. Don’t try to be necessarily a monopoly but instead, keep the innovations or trends under control so you can monitor the pace of the adoption of not only the marketing world but also consumers as well. Second one would be continue growing aggressively and accept the fact that internet moguls such as Google, Facebook or Amazon will remain hungry for your services so at some level where they can’t adopt the cutting edge technologies anymore, sell it to highest…

    • 1033 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    It gave the companies an opportunity to create relations with their customers (Gordhamer). Being able to create good relations with customers has benefit businesses. It showed that they had good customer service, which would lead to receiving positive comments and feedback (RSS). Instead of spending loads of money on tv advertisements, social media has made it easier for businesses to advertise and promote (Gordhamer). There may be some negative effects of using social media like, businesses not being able to control the negativity of the company spreading, but the benefits of using social media overcomes all the negativity (Lovering).…

    • 1911 Words
    • 8 Pages
    Superior Essays
  • Improved Essays

    You can send out a few emails and get the ball rolling right away. 4) Develop a brand One of the reasons it 's difficult to compete with large companies is because they have very well-established brands. It 's been proven time and time again that people prefer to buy from companies they recognize, even if they know nothing about the product that the company actually sells. While you may not be able to achieve the same saturation as a large company, it still helps to have a well-developed logo and slogan (if applicable). Invest some time into devising these things, then use social media sites to promote them.…

    • 714 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    This can be potentially bad to a company that does not respond to their customers because social media offers this same customer a way of telling others how good or bad a company is. Social media is instant and wide reaching and can help companies reach new customers by being recommended by other customers. This allows organizations to develop marketing plans that will reach the maximum number of customers while utilizing social media to push brands to higher sales. In the past this type of holding companies accountable to the customer was difficult since the company controlled what information was released, with social media any one can review any product or service and hold the company accountable for their…

    • 1272 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    As of 2014, Amazon, a popular shopping website, has over 10 million reviews available for their customers to view (Hajli, 2014, p. 391). It is also theorized that businesses will focus on online communities through social media to attract more customers, and in turn, produce a better customer relationship management system that would greatly improve customer service (Hajli, 2014, p. 389-390). Online communities allow customers to be able to share information about different products or services, and this also allows other customers to be able to read what they had to say about the product or service (Hajli, 2014, p. 391). Research shows that customers would rather read a review from another customer than the product information section (Hajli, 2014, p. 391). Surveys show that 78 percent of customers trust another person’s review, while only 14% trust the company’s direct advertising (Svatosová,…

    • 1130 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Social media allows information to be spread fast, authorities use it. With technology now things are able to be spread worldwide within minutes of it happening. Industries are also into using social media to help build their growth and popularity. They are able to advertise and have customers and workers spread the word about how good the company is through social networks like twitter, facebook. Instagram, ect.…

    • 1613 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    What Is Social Media?

    • 1103 Words
    • 4 Pages

    In order for companies to gain the full benefits of social media, they must understand that sharing information is not enough, but must also build and maintain bonds among clients, customers and everyone they come across (Golden, 2011, p. 5). Undeniably, the advantages of social media outweigh the threatening risks. Social media should be used cautiously as the benefits are abounding in the way that it affects both individuals and the day to day operations of organizations around the…

    • 1103 Words
    • 4 Pages
    Improved Essays