Lululemon Social Responsibility

Improved Essays
1. There are multiple leadership beliefs that guide Lululemons socially responsible practices'. One of them being Lululemons commitment to quality that is so rarely seen to this day; "lulu's" customers recognize this commitment to quality and believe that wearing the product helps them to achieve their athletic goals, lead more balanced lives etc. Another leadership belief of "lulu's" is there mission, which is to provide the components that will help people live, longer, healthier, and more fun lives. All of these beliefs stem the company's core values, which include a commitment to yogi lifestyle that has an interconnectedness and co-dependence of all things on this planet, increasing awareness of the benefits of yoga, and the idea that …show more content…
The social performance of business' and organizations can be described as driven by compliance - acting to avoid adverse consequences as well as acting to create a positive impact. Those who highly value corporate social responsibility believe that organizations should act with both in mind. Lululemon acts with both in mind. "Lulu" meets its economic responsibility because the company has earned their profit through the provision of their goods and services desired by customers. Their net worth for the company is over $220 million. Lululemon is currently globalizing to other parts of the world such as in Europe; they plan to open over 200 stores, which is part of their 5 year long term plan. Lululemon is an innovative company, creating new apparels that are desired by their clienteles. They have also fulfilled their legal responsibility because the organization has operated within the law and according to the requirements of various external regulations, by inducing their strong code of ethics, demonstrated by their community legacies program. As well, "Lulu" has met their ethical responsibility because the companies actions voluntarily conform not only to legal expectations but also to the broader values and moral expectations of society. They make use of organic fibers called OQOQO in their clothing; making their goods more environmentally friendly. Lululemon constructs meaningful quotes that inspire individuals to pursue a more balanced and healthier life style. Also, employees are well treated and they kept them active. An educator at a Lululemon location in Toronto was shocked by how much the company cared. Finally, "Lulu" has achieved the highest level of social performance through the organizations discretionary responsibility. Here "Lulu" voluntarily moved beyond basic economic, legal, and ethical expectations to provide leadership in advancing the well-being of individuals, communities, and society as a whole. By means of leading their industry in

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