Patagonia's Pom Beanie Analysis

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Patagonia’s Pom Beanie
“To do things differently, we need to perceive things differently”. In other words, to change the path that we are on, we must first understand where we are headed. For the world to live the way Canadian’s do, we would require 4.7 Earths to sustain the resources. This statistic displays the dramatic need for a shift in the thinking of the use of our resources. To accomplish this, we need to not only change our thinking, we need to change the way we design. Through innovation we have created the modern world, however, while doing so we got sucked into focusing on economic growth rather than sustainability. Patagonia’s mission statement displays how they have set themselves apart from the economic world by focusing on creating
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Essentially the supply and demand of natural resources. This measure provides an instrumental evaluation of humanities use of resources, denoting whether the global world is functioning within its regenerative capacities or not. The statistic mentioned above, clearly denotes that we are not functioning within our means. As a World, we are in ecological overshoot, meaning we are demanding more than we have the capacity for. Our footprint surpassed the resources available on one planet in 1985.
As humanity, we are using more resources than the world can generate. Therefore, it is vital that we start decreasing our ecological footprint. We need to design and innovate in more sustainable ways because it is through design that we can change the processes and the materials used in production. This paper will use the Pom Beanie designed by Patagonia to explore an example of sustainable design. Patagonia is an innovative company that has placed sustainability and the recycling of resources at the heart of its
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However, their commitment to the environment doesn’t stop with the materials used to manufacture. They have achieved sustainable design because they consider the life cycle of the products and are committed to using processes and materials that uphold one’s responsibility and values the environment, culture, society and the economy. Through the creation of their Worn Wear initiative, after this hat has been filled with memories and experiences it can be traded into any Patagonia store where it will be sold again, avoiding the landfills. Through this initiative, Patagonia has “taken responsibility for the entire lifecycle of their product” and has captured Thackara point that “a design can influence a product’s lifetime by making it more

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