Summary
The front cover of the book “Let my people go surfing” by Yvon Chouinard makes one ponder that this is a book about mainly the outdoors. Though, the book outlines the history of Patagonia and in what manner they decided to run their company. The company has demonstrated that a business can be a force of good on not only the community, but nonetheless the environment.
History
For decades, Chouinard had been consecutively running his company founded on what would cause the smallest amount of influence on the environment. When Chouinard began mountain climbing he realized that the hundreds of soft iron pitons that they used to stick into the mountain to secure their ropes had to be left in the mountain. Chouinard made the decision to take up blacksmithing to produce a reusable piton out of steel that can be removed. The demand for the steel pitons was so high that it was almost unbearable for him to make all the pitons himself at a rate of two pitons per hour. Little did Chouinard know that his business was going to blossom into the triumphant company it is today. Ever since the company had to expand to keep up with the demand of their climbing products they have tried to use innovative approaches to advance their product. Chouinard and his team came to …show more content…
I really enjoyed the mystery over the title. The entire book I was waiting for why the book was named, “Let My People Go Surfing”. It really holds your attention and curiosity throughout the entire book. The way that the owner Chouinard exhibited how he applied their values to their company was inspiring. It made me think about how I would run my future company. I really liked how he showed how these philosophies worked for his company through his own personal history. It is a good book to read if you are questioning how to apply your own values to your work and or company. It showed how a company can start from the bottom and reach the top on their own
The front cover of the book “Let my people go surfing” by Yvon Chouinard makes one ponder that this is a book about mainly the outdoors. Though, the book outlines the history of Patagonia and in what manner they decided to run their company. The company has demonstrated that a business can be a force of good on not only the community, but nonetheless the environment.
History
For decades, Chouinard had been consecutively running his company founded on what would cause the smallest amount of influence on the environment. When Chouinard began mountain climbing he realized that the hundreds of soft iron pitons that they used to stick into the mountain to secure their ropes had to be left in the mountain. Chouinard made the decision to take up blacksmithing to produce a reusable piton out of steel that can be removed. The demand for the steel pitons was so high that it was almost unbearable for him to make all the pitons himself at a rate of two pitons per hour. Little did Chouinard know that his business was going to blossom into the triumphant company it is today. Ever since the company had to expand to keep up with the demand of their climbing products they have tried to use innovative approaches to advance their product. Chouinard and his team came to …show more content…
I really enjoyed the mystery over the title. The entire book I was waiting for why the book was named, “Let My People Go Surfing”. It really holds your attention and curiosity throughout the entire book. The way that the owner Chouinard exhibited how he applied their values to their company was inspiring. It made me think about how I would run my future company. I really liked how he showed how these philosophies worked for his company through his own personal history. It is a good book to read if you are questioning how to apply your own values to your work and or company. It showed how a company can start from the bottom and reach the top on their own