Lamborghini Aventador Target Audience

The Lamborghini Aventador is one of the most iconic cars on the market today. Even since it started making cars back in the mid 60’s, they have forged the company’s reputation for making some of the world’s most futuristic cars. Lamborghini’s new car the Aventador is turning the automobile market on his head. The ad emphasizes that the new Aventador with its 700 horsepower is compared to a gun shot because of how fast it is and hope that the audience will be able to understand the sheer speed potentially this car has. The Controversial issue presented in this particular ad shows that it’s okay to break the speed limits that are set because of this car. Another issue with this ad are the potential buyers even capable of handling this type of car. By creating this ad, Lamborghini is attempting to educate buyers that they’re untouchable by the law.
The following essay will analyze how Lamborghini and it’s Aventador ad doesn’t excellent job of using design elements in order to show the potential buyer that this cars for them. …show more content…
This audience is generally males who have made something of themselves, and their lives and have the money to show for it. Men who are usually drawn to Lamborghini, because of the styling and technology they used to design their cars. Because of the nature of Lamborghini the designers focus their message specifically on the males who want to look good while going fast. You can tell this by the ad of the man who’s clean-shaven and looks to be well