The Burma ads create anticipation by piquing the curiosity of drivers and passengers traveling on the highway. My mom still remembers the road signs, and she was just a young girl when she saw the signs while riding in a car down Highway 75. Obviously, they made a lasting impression. I would have to say that the Burma Shave ads were more groundbreaking for their time. They managed to maximize their exposure, while keeping their campaign simple and cost effective. They showed great creativity, and made a large impact for their time. I think that Dollar Shave Club’s commercials are awesome, and I would probably look into their program one day. I can’t say that I would remember them twenty or thirty years from now. However, they are a much younger
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Obviously, the two are selling products in a similar category. You even see them right next to each other in the stores. Which brings me to a contrast. The Dollar Shave Club is advertising a product that gets shipped to your door, eliminating the need to go into the store to buy it. Burma Shave’s product is inside a store. Granted, delivery service was a little different in 1926.
Considering how many of the slogans that Burma Shave came up with, they have the more creative campaign. Although, I do enjoy every Dollar Shave Club advertisement I have seen, they haven’t bumped me past the edge of onlooker into the realm of consumer. I usually buy a pack of decent disposable razors once to three times a year. I also assume there’s a catch anyway and have never bothered to look into it. I think it is safe to say I am not the target audience.
Burma Shave used advertisements that were fun, different, and memorable. They gained a lot of exposure having placed the ads down the side of popular highways, especially the famous Route 66. Dollar Shave Club did the same thing. They use funny, extreme, and memorable moments, and get to operate in a connected, sharing world. Dollar Shave Club was bought by Unilever in 2016 for approximately 1 billion dollars. To me, that says that the target audience was reached and influenced …show more content…
They are a nonprofit organization in Costa Rica who advocate on the behalf of the elderly. The ad shows a cute but sad looking dog walking around the city. The vibe is that this dog is lost and dejected. Words are pulled across the screen such as ‘ignored’, ‘neglected’, and ‘poorly fed’. The images, coloring, and music, added with the message, create a feeling of sorrow and empathy for this little puppy. As I watched, I had an inkling that it was going to be about homeless people, and it was. They did, however, take it in a different direction than I imagined. The feeling it created in me though, was sadness and empathy for the dog. Then I realized, if they can create a feeling of such sadness in our hearts for a dog, why don’t we do more for the humans suffering like that every day? So, I say job well done to the media team at Fundacion Cadena Mayor. I would say that I probably fit in the demographics of their target audience, other than the fact that I don’t live in Costa Rica. That doesn’t mean I wouldn’t donate time or money if I was reached, though. As luck would have it, I was totally moved by the ad and the message. The foundation should be targeting people who would answer their call to
Obviously, the two are selling products in a similar category. You even see them right next to each other in the stores. Which brings me to a contrast. The Dollar Shave Club is advertising a product that gets shipped to your door, eliminating the need to go into the store to buy it. Burma Shave’s product is inside a store. Granted, delivery service was a little different in 1926.
Considering how many of the slogans that Burma Shave came up with, they have the more creative campaign. Although, I do enjoy every Dollar Shave Club advertisement I have seen, they haven’t bumped me past the edge of onlooker into the realm of consumer. I usually buy a pack of decent disposable razors once to three times a year. I also assume there’s a catch anyway and have never bothered to look into it. I think it is safe to say I am not the target audience.
Burma Shave used advertisements that were fun, different, and memorable. They gained a lot of exposure having placed the ads down the side of popular highways, especially the famous Route 66. Dollar Shave Club did the same thing. They use funny, extreme, and memorable moments, and get to operate in a connected, sharing world. Dollar Shave Club was bought by Unilever in 2016 for approximately 1 billion dollars. To me, that says that the target audience was reached and influenced …show more content…
They are a nonprofit organization in Costa Rica who advocate on the behalf of the elderly. The ad shows a cute but sad looking dog walking around the city. The vibe is that this dog is lost and dejected. Words are pulled across the screen such as ‘ignored’, ‘neglected’, and ‘poorly fed’. The images, coloring, and music, added with the message, create a feeling of sorrow and empathy for this little puppy. As I watched, I had an inkling that it was going to be about homeless people, and it was. They did, however, take it in a different direction than I imagined. The feeling it created in me though, was sadness and empathy for the dog. Then I realized, if they can create a feeling of such sadness in our hearts for a dog, why don’t we do more for the humans suffering like that every day? So, I say job well done to the media team at Fundacion Cadena Mayor. I would say that I probably fit in the demographics of their target audience, other than the fact that I don’t live in Costa Rica. That doesn’t mean I wouldn’t donate time or money if I was reached, though. As luck would have it, I was totally moved by the ad and the message. The foundation should be targeting people who would answer their call to