In Jib Fowles’s essay “Advertising’s Fifteen Basic Appeals” he exclaims that, “Human beings, it is presumed, walk round with a variety of unfulfilled urges and motives swirling in the bottom half of their minds” (Fowles Par. 2). With this being said, advertisers appeal to their consumers through these subconscious urges. For example, in the Silverado “strong” ad, Chevy displays their Silverado truck being driven around by hard working Americans, and it also shows families together. Also, there is a song…
The article entitled “Advertising Fifteen Basic Appeals” by Jib Fowles explains the fifteen appeals by which advertisements manipulate consumers. Each appeal is displayed in an ad, and that appeal works for each one respectively. Many agree that advertisements are giving viewers the wrong idea on the product that’s being sold. However there are others that advertise the product who say that they are just trying to make the product well known by using or doing things that people will find interesting. Television advertisements are successful by attracting viewers with information given or the images shown.…
Campbell’s Campaign Most advertisements seen on television compel viewers to buy a company's product. These companies have strategically created commercials that will not only persuade viewers to choose their product, but it also makes them feel bad, if they pick differently. The targeted audiences for commercials vary depending on the product being promoted, for instance if a toy is being advertised children would be the targeted audience, but a commercial for trucks would lean towards the middle aged man. The Campbell's commercial “Light Versus” appeals to the older generation of women that want to live a healthy lifestyle. Campbell’s advertisement is used to convince people to purchase their soup instead of the competing brand.…
Candy Man Is Cool Again M&M’s the colorful candies of red, yellow, orange,blue, green and brown candies that Americans has come to know ,and grown to love since 1941. M&Ms have just recently celebrated 75 long great year of make the delicious candy. To celebrate this grand occasion M&Ms has in listen the help of Zedd and Aloe Blacc to redo the old class timey song called the“Candyman”. This new M&M ad is about the red and yellow M&M trying to sit down in a recording studio trying to sing the” Candyman” song, but Zedd and Aloe Blacc over here the M&M’s horrible's sing and ask if the two M&M's could use a hand.…
Budweiser is a well renowned beer company. It was introduces in 1876 by Carl Conrad & Co. St Louis, Missouri. Budweiser has become one of the highest selling beers in the U.S. and also in 80 markets across different countries. Budweiser is composed of 30% rice in addition hops and barley malt.…
The advertisements (commercials) I chose are from AARP (American Association of Retire People) and are presented on YOUTUBE on the World Wide Web. This advertisement is intriguing in that it is unusual and it does not endorse a specific product, other than itself, but rather the need for action by showing the lack of action, and does it well. This commercial is a very directed at a specific target audience of senior voters that currently do or soon will collect social security payments as well as the general population concerned with social security.…
Every day we constantly find ourselves looking at advertisements no matter where we are. On our way to work we hear them over the radio, or see them on the giant billboards as we drive by. Also, there are those that we see on the television, and then the latest addition to technology our laptops connected to the internet is flooded with ad placement. Many of us were enticed into trying those products that we saw, but why were persuaded into doing so? As Melissa Rubin states in her opening thesis (246) advertisements try to “reflect and appeal to the ideals, values, and stereotypes held by the consumers they wish to attract.”…
The last category there was the “odd ones” which was all the food, drink, and banking ads that were neither funny nor serious. These ads included the Xifaxan add, Hyundai and the Marmot commercial. However these ads were quite odd, they were unique and did get the attention of the views which is the goal of advertisements. In my opinion, the most predominant theme that ran throughout the commercials shown during the Super Bowl was “odd ones”. Throughout the Superbowl, I not only took notes but I took notes on what people were commentating.…
Imagine saving your beloved puppy from getting beaten to death by a bunch of horrendous kids daring each other to do reckless things out of sheer boredom. Now imagine those very same kids all grown up and piled into a car heading too fast down a narrow street just as you tried to stop your dog from crossing. Seconds later you hear a loud crack followed by a high pitch whine of pain. They never stopped, they didn’t even look back to see the rage consume your face. Do you curse them out as they drive off?…
I thought the T-mobile commercials were effective when it came to capturing teen/ pre-teens attention by having celebrities like Justin bieber and snoop dog in their commercial. They also added some humor. In the commercial with Justin Bieber he encouraged to get teens to submit video’s of their best victory dance where he will personally will choose a favorite video, and in the snoop dogg commercial they had him with Martha stewart which I thought was golden. The Honda commercial was definitely also one of my favorites because I loved the way they approached the ad. It started off by showing celebrities in a yearbook while they all spoke about chasing your dreams.…
The television promotes the purchase of goods through advertisements. American’s spend an average of 30 hours watching television per week (pg. 109). Within that range, people are exposed to enormous amounts of advertisements. These advertisements influence widespread consumptions of merchandise. In order to demonstrate persuasion in media, I chose four advertisements that portray methods of different persuasions.…
In everyone’s life, there will be trials they will undergo. Revelation 2:10 says, “Do not be afraid of what you are about to suffer. I tell you, the devil will put some of you in prison to test you, and you will suffer persecution for ten days. Be faithful, even to the point of death, and I will give you the crown of life. A great number of people are able to persevere through the trials they face and continue living their lives.…
Have you ever seen an ad on TV and thought "that was really catchy". Well if you have, then the company who made the ad did a really good job. For instance, the flu is a really big deal in the world and alot of doctors recommend getting the flu shot. So many people over look how serious the flu can be, so the Center for Disease Control really has to step up their game and make the ads eye catching and fun.…
The commercial ad “J.O.C. Clothing” is what I’m gonna do my paper on. In this ad made by Oliva, Chris, and Jackson, their main persuasive technique was being snobby and using bandwagon a lot. They wanted the audience to think you’d be way cooler than everyone else if you wore their clothes. If you wanted to gain popularity you should wear their clothes. This ad would probably draw closer to either someone who wanted to be popular or someone who already is popular but wants to become higher in popularity.…
Some of the commercials that I observed were Ford commercials, Tide, Purina dog food, Natural Made: Vitamin D3, American Express, Discover Card, Star Trek: Beyond on Blu-Ray and DVD, Moto Droid, AT&T IPhone 7, Enbrel (for plaque psoriasis), The Dr. Strange movie, Fantastic Beasts movie, and The Arrival movie, and a political commercial from Fortune45, criticizing the Clinton family. When I look at the list of advertisers, I can conclude that the target audience in terms of advertisements, is geared toward young to middle-aged men, who are techies, and into comic books and Sci-Fi films. The Natural Made: Vitamin D3 is a nice touch as well, considering natural vitamin D is gained from exposure to the sun, considering techies are always indoors, that furthers my theory about whom the target market is. Also, with regards to the credit card commercials they aired, it leads me to believe that they were trying to advertise to people in the mid-range socioeconomic status, most likely, your average American. The majority of the actors in these commercials, matched the target audience, in their 30s and white.…