Through a historical perspective, the two media campaigns are both alike by the fact that they have the same target market in males that shave. Both campaigns use humor and music in their ads to capture the audience attention. Both do have excellent marketing; Each companies creativity is the same, yet at the same time couldn't be ever so different. The difference in elements to target their audience, Burma Shave using the outdoors to market and Dollar Shave uses the World Wide Web. Each set in two different times nonetheless.
The Burma Shave Commercial targeted men and the women in their lives. The Burma Shave Campaign using the wide outdoors and road signs of poetic rhymes with catchy jingles for their music. At the time they were introduced in 1925, there wasn't really the World Wide Web, so for them to really succeed they had to really be creative and figure out how they can reach their targeted male audience. The …show more content…
I think it's clever to target all women from all walks of life. Tall, short, big, tiny, model, housewife, whatever the woman that is their target. Every company targets someone in hopes to sell their product. If Dove bring awareness of something that's been a big problem about women and let every woman out there know that they are beautiful no matter what they look like, that they are beautiful. I'll never understand the negative controversy people start blasting. I'll never understand all the hate one woman has to another most of the time. The Dove Campaign should be a beautiful thing, at least they are bringing awareness and getting people talking. All of us women are beautiful in our skins. Why would one want to bring that self esteem on a women down. We are all beautiful, and I try to always tell every woman I run into and randomly point out something beautiful in them. Hey, if it'll make them feel better that day that someone acknowledged something about them, then why
The Burma Shave Commercial targeted men and the women in their lives. The Burma Shave Campaign using the wide outdoors and road signs of poetic rhymes with catchy jingles for their music. At the time they were introduced in 1925, there wasn't really the World Wide Web, so for them to really succeed they had to really be creative and figure out how they can reach their targeted male audience. The …show more content…
I think it's clever to target all women from all walks of life. Tall, short, big, tiny, model, housewife, whatever the woman that is their target. Every company targets someone in hopes to sell their product. If Dove bring awareness of something that's been a big problem about women and let every woman out there know that they are beautiful no matter what they look like, that they are beautiful. I'll never understand the negative controversy people start blasting. I'll never understand all the hate one woman has to another most of the time. The Dove Campaign should be a beautiful thing, at least they are bringing awareness and getting people talking. All of us women are beautiful in our skins. Why would one want to bring that self esteem on a women down. We are all beautiful, and I try to always tell every woman I run into and randomly point out something beautiful in them. Hey, if it'll make them feel better that day that someone acknowledged something about them, then why