Jane Kilbourne Two Ways A Woman Can Get Hurt Analysis

In Jane Kilbourne’s review for the ad of Skintimate shaving cream I feel she missed the mark completely. The ad shows a good looking man with the word heartbreaker underneath his picture, a razor laying on top of a bar of soap and a can of Skintimate shaving cream with the headline “Two Ways a Woman Can Get Hurt”. The ad says “So while guys may continue to be a pain, shaving most definitely won’t.” As a women I found this ad to be humorous, what woman has not thought of a man to be a pain? Most woman I know definitely feel shaving to be a pain and especially if all you have is a bar of soap. Of course, this ad could go either way and be an ad for men’s shaving cream such as Gillette or Barbasol saying the same thing with a woman portrayed as the heartbreaker. …show more content…
Probably not, I feel as if she would have had double standards on this issue. Referring to the man in the ad, Kilbourne claims he looks like a batterer or date rapist, a little extreme in my opinion. Kilbourne also claims that “desirable men are painful-heartbreakers at best”, why are desirable men painful and heartbreakers? Again, if this statement was made about women I feel like she would be in an outrage. Kilbourne has some good points on the articles she has reviewed, but, she comes across as an overzealous feminist. I do agree with Kilbourne’s take on some of the ads she reviewed, woman in general are over sexualized in advertisement and as a mother of a teenage daughter, I do find offense to how woman are portrayed. However, this Skintimate ad was done in good humor and tasteful in my opinion. I did not see how this ad could be grouped into the other ads about woman and